As a globally renowned AI expert, consumer trends advisor, and compelling keynote speaker, Matt Britton stands at the forefront of the intersection where innovation meets practical business solutions. His unique, high-energy deliverance and storytelling-based approach have made an impactful difference on audiences at corporate workshops, offsite meetings, and conferences worldwide. With a rich
entrepreneurial background as the current CEO of multi-million-dollar market research software platform ‘Suzy' and an impressive track record in consulting for more than half of the Fortune 500 companies, Matt provides an in-depth understanding of pressing business issues in today's fast-paced digital economy.
One such emerging business phenomenon that Matt explores in his keynotes focuses on the influence of creators in driving sales and brand engagement. A notable example is the recent initiative by home improvement giant Lowe's, known as the “home improvement creator network.”
Lowe’s initiative taps into the changing dynamics of consumer behavior. The retail giant is leveraging DIY creators to bolster online sales, having collaborated with influencers to set up custom virtual stores. These stores showcase Lowe's products through creative do-it-yourself projects, enabling influencers to earn a commission on every follower purchase made. While a robust network of 17,000 creators is already in place, a broader plan aims to increase the count to 50,000 creators over the next few years.
The advent of this creator network signifies Lowe's strategic shift from traditional TV advertising to an influencer-centric marketing approach, targeting the Gen Z and Gen Alpha shoppers. Lowe's CMO, Jennifer Wilson, sheds light on this strategic pivot as an aim to augment Lowe's e-commerce presence while embracing the trend of creators as a valuable source of product recommendations and credible endorsements.
Engaging smaller niche influencers and mega influencers such as MrBeast, Lowe's ecosystem transcends the boundaries of reach with its products. Despite the challenges associated with measuring the impact of creators on sales, particularly offline sales, Lowe's online storefronts are seeing staggering figures in revenue generation, highlighting a sea change in advertising strategy.
Moreover, Matt’s keynote presentations delve into other significant developments in the creator economy. These include Fox News' licensing agreement with the “Ruthless” podcast, Roblox's licensing platform for IP rights holders, Adelicious's acquisition by Audioboom Group, Brazilian creator Casemiro Miguel securing broadcast rights for the 2026 World Cup, and Gabby Windey's new dating series on Hulu.
In an era when businesses must adapt their marketing strategies amidst changing consumer behaviors and preferences, Matt Britton’s insights are indispensable. His esteemed contribution to unpacking the increasing importance of creators in business and its broader societal implications, are not only informative but fundamental in
understanding where business, culture, and society intersect in today's digitalized world.
His profound experience in the business world, along with his adept understanding of the evolving consumer behavior, empowers Matt to consistently deliver engaging content that resonates with his corporate audience, providing clarity and best-in-class solutions to overcome diverse business challenges.
For those businesses aspiring to decode the intricate global trends and dive deep into understanding the undercurrents that govern today's rapidly changing business ecosystem, Matt Britton's keynote speaking offers a unique opportunity for learning and growth. His broad spectrum of insights and up-to-date knowledge of significant market shifts are an invaluable tool to navigate through today's dynamic business environment.
If you wish to learn more about Matt Britton and his captivating and influential keynote speaking platform or are interested in bringing his skillet to your next corporate event, please reach out directly to initiate a conversation. Exploring and engaging with Matt's insights and revelations can empower you to reinvent your business strategies and drive transformative growth in your organization.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
