In the ever-evolving digital age, pressing business issues and market trends demand seasoned leaders to disseminate knowledge and insights on the forefront of change. Matt Britton, a revered AI Expert, New Consumer Expert, and global keynote speaker, stands as one of such brilliant trailblazers. He has years of profound experience consulting for over half of the Fortune 500. His high energy storytelling approach makes his keynotes not just informative, but also engaging and transformative.
One of the exciting topics that Matt touches upon in his powerful keynote presentations revolves around the growth and potential of TikTok Shop; the state-of-the-art e-commerce platform nested within the global sensation, the short-form video app TikTok. He enlightens his audience on how startups, notably Conduit Commerce, recognizes and leverages the platform's social shopping features.
Recently, Conduit Commerce, led by co-founder and CEO Rohan Shah, emerged from stealth mode and acquired software startup Wally. An action aimed at providing storefronts within the TikTok app. This strategic move allows the retailers and creators to bid adieu to external websites and sell products directly using the breakout app. This transformative business approach hasn't broadcasted before and Matt, with his strong grip over AI and the new consumer, expounds it to provide a fresh perspective.
Conduit Commerce's approach of marrying old school retailers selling products in bulk to brick-and-mortar outlets to the present-day online sales targeting individual consumers has intrigued Matt. By
interlinking warehouse management software and inventory tools with platforms like Shopify and apps like TikTok, Conduit simplifies the process for retailers and distributors, something Matt deems powerful and insightful for those expanding into the e-commerce domain.
Deviating from traditional electronic data interchange technology, Conduit Commerce utilizes application programming interfaces to streamline product information sharing and manage inventory levels efficiently. Matt elaborates this in his keynotes to help businesses understand the significant impact it has on their growth and profits.
In his keynote presentations, Matt discusses how Conduit, with collaborations with Universal Music Group and Alliance Entertainment, has overseen over $500 million in sales through its software, cementing its credibility. Conduit's tactical move into the social commerce arena of TikTok allows wholesalers to sell various products, from Korean beauty items to gaming accessories. This tactic is backed by TikTok's affiliate and influencer marketing tools, aiding products in gaining quick popularity.
He also touches on TikTok's upcoming mandate for brands to utilize an AI-powered tool called GMV Max starting September 1st. The tool is aimed at maximizing return on ad spending by optimally deciding the advertisements based on the brand's budget and promotional items. However, the handover of such control to an algorithm isn't
universally accepted, and this point stirs intriguing discussions during Matt's keynotes.
Drawing from his entrepreneurial background, Matt, presently serving as the CEO of Suzy, a leading market research software platform, uses his keynotes to extensively explain the ongoing innovations in the creator economy, especially concentrating on TikTok Shop. His analysis provides an expansive view pan-social commerce developments, shedding light on strategic initiatives of tech startups like Conduit Commerce, their future growth and innovation prospects, and more.
Matt's insightful keynotes are a must-attend for corporate entities looking to enrich their knowledge of pressing business issues. His thought-providing approach makes his workshops, offsites, and conferences a platform to learn, grow and carve a successful path in business. With his unique ability to transpire challenging doctrines into comprehensible nuggets of wisdom, he has inspired many to see the growth and innovation of the digital age as an opportunity waiting to be grabbed.
Tap into a world of knowledge, industry insights, and transformative ideation by exploring Matt Britton's keynote speaking platform. To learn more about his presentations and the invaluable takeaways, don't wait. Contact Matt Britton and let him enlighten you on his expansive and ever evolving knowledge in a uniquely engaging manner. Let his experience guide you to steer your business through the unpredictable tides of the digital age successfully. Remember, with the right expert by your side, there’s no obstacle too high!
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
