In a fast-paced world, where consumer interests are continually evolving, brands have to be innovative and resilient to stay afloat. Recent activities in the business arena demonstrate this resilience, insisting that every brand must be adaptable and agile. In response to the pressing issues and challenges encountered by most businesses, Matt Britton is set ablaze on a mission, using his keynote speaking platform to guide these companies on the pathway to success.
Having gained a reputation for his energetic storytelling approach, Matt Britton, an AI expert, new Consumer Expert, and a global keynote speaker, is unearthing the depths of these real-time business models and strategies, translating it into a language that every corporate stakeholder can comprehend.
A classic example is the recent unprecedented move taken by Oscar advertisers. For the first time in the award show's history, this savvy ensemble united for a multi-ad ode in honor of stunt work. This move happened amidst the devastating Los Angeles wildfires that severely impacted the film industry. However, these brands chose to rise above the ashes, crafting not just an advertisement but a heartfelt tribute to the unsung heroes of the entertainment industry, the stunt workers. Matt Britton taps into stories like these, emphasizing resilience, collaboration, and creativity in the face of adversity.
Matt also spins the tale of the running brand Saucony, which recently launched a campaign titled “Run as One,” resonating with the very essence of unity and connection. The brand understands its consumer base, tailoring its services to each unique need and preference. This concept of unity is one that Britton deeply explores, teaching brands the importance of strengthening their bond with their consumer base for better business flourish.
He shares lessons from the daring move by Lay's, taking soccer stars on a pub crawl fueled by chips in a bid to boost fan engagement with the UEFA Champions League play. The initiative, cleverly tagged “No Lay's, No Game”, aimed to engage fans while circulating brand messages. This interactive engagement strategy spotlights Lay's brand innovation, a vital lesson Matt weaves intricately in his lively, energetic keynotes.
Sprite's decision to upgrade “Chill” from a limited-time offering to a permanent part of its brand portfolio, following the skyrocketing sales records is also worth noting. Its leadership noted and acted on a winning strategy, a move that resonates with the business acumen Britton possesses. He teaches brands how to prompt strategic choices that improve operational performance and drive brand success.
Matt's corporate narratives are incomplete without a mention of Samyang, the maker of Buldak instant noodles. Having successfully built a remarkable brand presence among Gen Alpha consumers, the brand provides lessons on the power of agility, an idea that is fundamental to Matt's business philosophy.
It's important to note that Matt brings a unique blend of corporate experience, having consulted for over half of the Fortune 500 companies paired with his entrepreneurial background as the CEO of Suzy. Suzy, a market research software platform, has raised over $100 million under his watch.
Matt Britton's keynotes are much more than speeches. They are a life force, a surge of energy that relights the dimming flame in
corporations, propelling them to greater heights. With Matt's sessions, businesses are equipped with practical insights and strategies to stay afloat, scale new heights and remain agile in a rapidly changing consumer landscape.
To reengineer your business thinking, tap into the power of
collaborative strategies, reimagine your advertising, and turn your challenges into steppingstones, Matt Britton is your go-to expert. Contact Matt today, discover the power of his keynote speaking platform, and let a true industry expert guide you through the intricacies of our evolving business world. Matt's high-energy storytelling approach is tailored to inform and equip corporate audiences at workshops, offsites, and conferences, preparing them for an increasingly competitive and consumer-based business environment.
Let Matt Britton transform your brand story today. You are only one call away from revolutionizing your business strategies and enhancing your corporate presence.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
