In the rapidly evolving landscape of business and culture, the pressure is on for brands to stay current and connected to consumers. Guiding consumers through this constant flux requires innovative solutions, a comprehensive understanding of market trends, and strategized communications. This is where Matt Britton, AI expert, new consumer expert, and global keynote speaker has made his invaluable mark.
Matt’s dynamic, high-energy storytelling approach has helped steer more than half of the Fortune 500 companies through this digital era of change. Leveraging his entrepreneurial background as the CEO of Suzy, a groundbreaking market research software platform that has raised over $100 million, Matt has been at the forefront, advising blue-chip corporations on pressing business issues.
One of such pressing issues is innovative brand partnerships. A notable illustration is the recent collaboration between Amazon and Kleenex for a remarkably unique concept called “KleenEX.” This initiative was custom-designed for consumers grappling with emotional upheavals like breakups, using a clever blend of product
recommendations and comforting Amazon offerings. Companies are no longer merely selling products; they are engaging with consumers in deeper, more personal ways. Matt’s insightful keynote presentations on this topic shed light on how brands can emerge as supportive companions to consumers in their personal moments, thereby garnering an appreciative and loyal customer base.
Another game-changer in customer engagement has been the experiential marketing approach. Netflix has demonstrated its stranglehold on this strategy by teaming up with Mastercard. Together, they immersed fans in real-world interactions with their favorite Netflix shows, like the Broadway prequel to “Stranger Things.” Mastercard, the payments partner for Netflix House mall experiences, demonstrated the value of synergistic collaborations between seemingly contrasting brands. Matt’s expansive analysis on how such experiential strategies foster deeper audience ties and accelerate brand loyalty has shaped the thinking of marketers worldwide.
Digital advertising trends are another area where Matt's keynote presentations shine a guiding light. For example, Roku’s collaboration with Spaceback to convert branded social content into connected TV (CTV) ads flagged the importance of adaptable advertising avenues. As Roku predicts a significant influx of new marketers entering the streaming TV ad market, Matt has illuminated the potential of CTV advertising as a game-winning strategy that offers precise audience targeting and amplified impact.
In the age of short attention spans, another marketing forte, coined as “nostalgia-washing,” has emerged. Here, brands leverage nostalgia to create a nostalgic aura, drawing inspiration from previous campaigns and cultural instances. Matt’s narratives on how nostalgia can guide brands toward redefining customer relationships have provided marketers a blueprint for creating deeper emotional connections while carrying forward their brand heritage.
Matt’s enthralling presentations don’t just end at industry insights. They are enriched by his first-hand entrepreneurial experiences, his prowess at keeping a pulse on Gen Z consumer trends, and his interpretations of high-stakes moments, like the Super Bowl LIX adverts. He intertwines stories with an unwavering focus on the impending marketing world's needs and teaches brands to brace these changes confidently.
At workshops, offsites, and conferences, Matt empowers his corporate audiences with a comprehensive understanding of the marketing industry. His captivating keynote presentations touch on consumer behavior trends, the future of brand communications, strategic brand partnerships, the potential of experiential marketing, and the evolution of digital and CTV advertising.
As we navigate the thrilling times of metamorphosing business, cultural, and technological landscapes, Matt Britton’s invaluable insights form the cornerstone for brands to thrive and outperform. His visionary approach, abundance of business acumen, and compelling storytelling make him an indispensable resource to any audience.
Matt Britton’s high-impact, insightful keynote presentations are more than strategies – they are transformative lessons for brands to stay relevant, connected, and successful. Learn from the expert himself. Contact Matt today to know more about his phenomenal keynote speaking platform. Investing in Matt’s wisdom is investing in a promising future for your brand. Don’t wait – connect now.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
