As a renowned global keynote speaker, New Consumer expert, and the author of the best-selling book, “Youth Nation”, Matt Britton has been on the cutting edge of every major shift in consumer culture over the last two decades. He continually advises some of the world's most notable brands, including Starbucks.
The coffee giant, in a bid to reengage customers, recently launched its “Hello Again” campaign—a high-stakes marketing push during the Super Bowl season. The plan was simple but daring: a Sugar Bowl spot promoting free coffee on the Monday following the game, targeted toward reviving customer connection and boosting sales. Starbucks' strategy here is an excellent case study, underscoring the
effectiveness of seizing prominent cultural moments to curry audience loyalty.
Yet, across town at Google, the panorama is different. Despite witnessing a surge in ad spending on their YouTube platform due to the U.S. election, the tech behemoth is facing a slowdown in ad revenue growth. This coincides with unyielding pressure from innovative AI companies like DeepSeek, which challenge Google's advertising strategies. This situation demonstrates how shifts in the
technological landscape can unexpectedly reshape market dynamics.
Also taking the marketing world by storm is Oreo's intriguing partnership with music icon, Post Malone. This collaboration saw the use of Snapchat's ‘Sponsored Snaps' format to promote a special cookie drop, providing a hyperlink for customers to purchase this tasty collaboration. This case mirrors how brands are wielding the power of social media to reach audiences on an unprecedented scale.
Throughout his career as a global keynote speaker, Matt Britton has made it his mission to illuminate these pressing business issues for corporate audiences at workshops, offsites, and conferences. His presentations, rooted in deep-seated entrepreneurial insights and leadership experience as the CEO of the market research software platform, Suzy, have become a go-to resource for over half of the Fortune 500.
Riding the high wave of digital transformation and consumer culture shifts, Matt expertly combines his wealth of industry knowledge with an energetic storytelling approach to captivate audiences and deliver high-value content that’s tangible and actionable.
His engagement with more than 150+ major global brands, serving as a trailblazer in the digital marketing realm, and raising an impressive $100 million for his market research platform, have together cemented his thought leadership in the business world.
Consequently, he delivers keynote speeches that not only empower corporate audiences to navigate the complexities of the rapidly changing business landscape and consumer culture but also fosters an understanding of how these shifts impact society at large.
So, whether it's tracking and analyzing Super Bowl advertisements or shedding light on the competitive landscape of the advertising industry, Matt is the go-to expert, equally competent in conveying macro-patterns or microscopic narratives.
The ever-evolving business, culture, and society are intertwined in a complex tapestry. Understanding this and more importantly, leveraging it, is crucial for businesses to thrive. The insights, strategies, and trend-spotting expertise that Matt brings as a keynote speaker are invaluable for companies striving for relevance and growth in today's dynamic market.
Are you ready to navigate the convoluted journey of business progression with expert guidance? An opportunity to learn from Matt and experience his high-energy storytelling mastery awaits. Contact Matt today, and start your journey from brand survival to cultural and business triumph. Stay ahead of the curve with Matt Britton—your co-pilot in the journey of innovative brand building and strategies.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
