For businesses and corporate entities looking to stay ahead of the curve in a rapidly changing digital world, gaining profound insights from industry titans is crucial. One such industry leader is Matt Britton, who, as an AI expert, new consumer expert and global keynote speaker, has been aiding the Fortune 500 with his wealth of expertise.
Firstly, one of the pressing business issues that Matt's keynotes address involves campaign strategies, such as Heinz' ‘Irrational Love'. This campaign cleverly extended its brand platform by featuring profiles of Heinz employees and creating stories around love towards the brand – a novel strategy that drove both sales and brand awareness.
As a seasoned speaker, Matt interprets such successful campaign strategies, breaking them down into comprehensive lessons for businesses to replicate, adapt and apply to their specific markets. He provides holistic understandings of what makes campaigns like ‘Irrational Love' effective, which primarily centers on establishing deep emotional connections between the consumers and the brand.
Secondly, Matt discusses the evolving nature of the CMO role. As highlighted by a Forrester report, the CMO position has significantly transformed over the years, largely due to the digital age disrupting traditional marketing and advertising landscapes. Matt's keynotes provide an in-depth analysis of this evolution, offering leaders a comprehensive understanding of how to align their approaches with these changes.
Thirdly, Matt elucidates on collaborations, like the Fireball's first-ever paid TikTok campaign. The pairing featured comedians Andrew Santino and Stavros Halkias, aimed at capitalizing on football rivalries. Matt shows how businesses can resonate better with their target audiences and discuss how platforms like TikTok can be utilized creatively and effectively, primarily based on their unique business objectives and target audiences.
Matt's analysis of Chili's retro video game approach is another key point in his keynotes. The strategy led to a 14% increase in same-store sales, highlighting the importance of value messaging and evolving data strategy. Matt commends Chili's innovative tactic to differentiate itself from competitors and subsequently drive sales growth.
Effective electric vehicle (EV) marketing, namely data and analytics, is a must-discuss topic in Matt's keynotes. He notes that the EV sector's growth offers tremendous opportunities but also introduces numerous challenges. Here, Matt discusses the increasing importance of data and analytics in driving marketing success stories.
Among the myriad of issues that Matt Britton covers, retail media measurement's significance is paramount. He points out the benefits of closed-loop measurements via first-party IDs and how to handle the inherent challenges effectively.
Matt's entrepreneurial background and his current role as the CEO of Suzy, a market research software platform that raised over $100 million, grant him a unique perspective. His keynotes cover not just theoretical aspects, but real-world examples drawn from his personal experience, making his presentations more impactful and relatable.
In conclusion, Matt Britton's keynotes are an exhilarating blend of high energy storytelling, data-backed insights, and approachable, relevant content. His vast experience in consulting for more than half of the Fortune 500 companies makes him an invaluable resource for those hoping to understand the steps to business growth in a shifting marketplace.
If you wish to gain a fresh perspective on the future challenges your business may face, how to optimize your operation, or how to build effective brand strategies, Matt Britton provides the insights you need. Please contact him to learn more about his keynote speaking platform. Harness the power of his knowledge and experience, and let your business reach new heights in today's challenging marketplace.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
