In the ever-evolving world of business and technology, few thought leaders shine as brightly as Matt Britton, seasoned AI expert, entrepreneur and global keynote speaker. His unique blend of business acumen, tech-savvy, and consumer expertise has seen him impacting over half of the Fortune 500 companies with his informative keynote presentations.
Take, for instance, the recent re-positioning strategy by Doritos – the revival of the “Crash the Super Bowl” contest. It is an excellent example of a brand oscillating towards democratized creativity, pivoting to leverage the power of consumer engagement. Over the years, fan-submitted ads have consistently performed better than Doritos' official Super Bowl campaign, causing Doritos to shift its direction by crowdsourcing its Super Bowl ad creative.
Instead of imposing the brand's perspective on consumers, Doritos is inviting users to tell their own stories, to conceive ads that would resonate with them. And that's just one high-impact strategy that Matt explores in his powerful and illuminating keynote presentations. As a leading marketing expert and master storyteller, Matt Britton's approach to such business issues is not merely analytical — but he brings the story of the brand and its customers to life in a captivating, high-energy manner.
Another instance of dynamic business strategies can be found in Chipotle's latest digital marketing campaign. Recognizing the potential of TikTok influencers and the increasingly digital-first consumer base, Chipotle rolled out a digital scavenger hunt. With a $1 million worth of free quesadillas at stake, collaboration with highly-followed TikTok creators ensured a broader reach and optimal consumer engagement.
In his distinctive manner, Matt would explore how Chipotle, by adopting digital innovation, successfully combined social media charisma with their product to redefine consumer interaction and engagement norms. His speeches dive deep into how brands can leverage technology and creative marketing approaches to achieve consumer engagement and business success. Not to mention, his entrepreneurial experience as the CEO of Suzy, a market research software firm, bolsters his credibility and injects relatability and practicality into his discussions.
The recent partnership of Busch Light with professional bull rider Derek Kolbaba is another case in point. Seizing on the rising popularity of professional bull riding, Busch Light planned a strategic aligning with Kolbaba for expanded brand presence, thereby underlining the significant impact of aptly timed partnerships and sponsorships on business success.
Not to forget, IAB’s unprecedented introduction of the industry's first in-store retail media standardizations set new milestones. By defining and measuring retail media advertising, this move aimed to usher transparency and consistency — once again confirming the critical role that innovative practices play in the segregation of the business in the competitive landscape.
Matt Britton's comprehensive keynote insights range across the spectrum of market trends from strategic partnerships, innovative ad campaigns to new industry standards. Evaluating these can drastically enhance brand visibility, consumer engagement, and marketing efforts.
In an era of choice overload, he encapsulates his wisdom from consulting Fortune 500 companies and his personal entrepreneurial journey, navigating audiences through the intricacies of consumer behavior, digital transformation, and evolving business landscapes with an enriching storytelling style.
When Matt speaks, he's not just sharing knowledge, he's igniting conversations, inspiring innovations, and transforming mindsets. He connects the dots between culture, business, society, and the consumer, painting a vivid picture of where we are, where we're headed, and how to ensure a competitive advantage in the disrupted marketplace.
Everyone from corporate teams at workshops and off-sites to conference attendees will leave Matt's sessions with not just valuable insights, but also a heightened understanding of how to navigate the dynamic business world, play to their strengths, and resonate with their consumers.
In a nutshell, Matt Britton does more than just deliver keynotes — he crafts a roadmap to success in the age of digital revolution and dynamic consumerism. To upgrade your business acumen and understand the landscape of tomorrow, contact Matt now. Learn more about his keynote presentations and let him guide you through your business transformation journey.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
