In an ever-evolving business landscape characterized by disruptive technology and market trends, understanding and leveraging innovative marketing strategies is vital for brands aiming to stay relevant. This is where AI expert, consumer expert, and global keynote speaker Matt Britton brings his unique insight and experience to the table, delivering compelling and actionable keynotes to corporate audiences around the pressing issues of today's business climate.
As one of the prime examples of modern marketing strategies, the recent ‘Shake That Ess' campaign launched by Dunkin' in collaboration with singer Sabrina Carpenter is an effective demonstration of how to create valuable engagement with consumers. The campaign, built around a limited-time iced espresso beverage, epitomizes Dunkin's creative efforts to carve out a “cinematic universe” through its branding. Matt highlights the genius behind such celebrity-led endeavors, which not only generate buzz but also underline the brand's innovative marketing ethos, a factor increasingly necessary for standing out in today's saturated markets.
Taking a different approach, TurboTax exemplifies how artificial intelligence (AI) continues to restructure traditional industries, including tax preparation. Their latest advertising campaign spotlights the convenience and efficiency facilitated by AI, effectively rendering obsolete the traditional in-person consultations with tax professionals. Matt underlines the criticalness of these developments, demonstrating how businesses must embrace AI's transformative capabilities or risk being left behind in the digital era.
Encapsulating another unique marketing strategy is Olipop's holiday campaign, which eschewed conventional Big Soda holiday advertising for an engaging stop-motion yeti centric campaign. Working with an indie agency to bring their vision to life, Olipop succeeded in making waves in a market dominated by established giants. Matt takes these out-of-box strategies and decodes the rationale behind them, empowering his audience to think differently and disrupt traditional business norms.
Every year, the Super Bowl garners unparalleled attention, making it fertile ground for brands to make their mark. As a case in point, Intuit-owned TurboTax marked its 12th consecutive Super Bowl appearance, exemplifying the power of strategic visibility during such high-profile events. Matt elucidates how businesses can effectively capitalize on such opportunities, underlining the significance of timing and visibility in strategic advertising.
Throughout his keynotes, Matt employs a high-energy, storytelling approach that leaves his corporate audience not only informed but also entertained and inspired. Drawing from his extensive experience as a consultant for more than half of the Fortune 500, he delivers spot-on analysis of pressing business issues, their implications for culture and society, and the opportunities they present.
Moreover, Matt's entrepreneurial background, including his current role as the CEO of Suzy, a market research software platform that has raised over $100 million, strengthens his credibility even further. He understands practical challenges businesses face and, most
importantly, knows how to overcome them. It's this understanding that allows him to deliver at workshops, offsites, and conferences, equipping attendees with actionable strategies and tools to navigate the dynamic business landscape of 2025 and beyond.
In conclusion, with his profound understanding of consumer culture and AI technology, vast experience with Fortune 500, and entrepreneurial roots, Matt Britton paints an enlightening and practical picture of modern business strategy, culture, and society. Whether your organization seeks to understand innovative marketing strategies, leverage AI, or develop an effective approach to branding, contact Matt to learn more about his impactful keynote speaking platform. Harness the potential of his expertise and set your business on the path to greater success in a competitive market.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
