As a globally recognized AI expert, new consumer expert, and renowned keynote speaker, Matt Britton continues to reshape business, culture, and society’s perceptions about pressing issues in the marketplace. Drawing from his rich experiences in consulting for over half of the Fortune 500 and his entrepreneurial groundwork with Suzy, a market research software platform, Britton delivers keynote presentations imbued with incisive insights and high-energy storytelling.
A recent exposition of Britton's groundbreaking thought leadership can be seen through his analysis of Seattle's Best Coffee's latest marketing campaign. The Nestlé brand, coupling with agency Haymaker, recently engaged the world of humor in their first national push in over six years. They teamed up with actor Joel McHale and director Neal Brennan to inject a dose of wit into the coffee brand, aiming to uplift people's spirits and enhance the brand's visibility.
Engagingly exploring this significant shift in marketing strategies, Britton emphasizes the need for brands to tread the fine line of humor to resonate with consumers correctly. He deftly analyzes the potential ripple effects and the impact of this novel initiative on the broader business, culture, and society – all while maintaining an upbeat approach that keeps his audience engaged.
Further enhancing his practical approach, Britton also discusses the challenge facing Amazon's ad business due to tariffs. With economic strain coming from all angles, the e-commerce giant may need to slash its budget, notwithstanding marketers' propensity to invest more in performance marketing amid economic downturns. Britton navigates audiences through this convoluted landscape, highlighting the need for companies to strike a balance between financial prudence and investment in growth.
Britton's expertise also shines through his evaluation of Pantene's alliance with TikTok influencer Alix Earle. Sparked by a viral post commending an expired bottle of Pantine found in her family's shower, this unexpected collaboration led to the brand creating a collection and campaign. Through Britton's spirited storytelling, audiences gain an understanding of the powerful influence influencers hold and the potential of user-generated content in modern marketing.
Even more, Britton fruitfully delves into how Keebler's
“Elf-Vertising” experiences successfully bridge the physical-digital marketing gap. Keebler, a Ferrero-owned brand, has taken innovative steps by bringing its iconic Hollow Tree to life to promote their new E.L.Fudge Choco Vanilla Cookie. Through captivating insights, Britton showcases how these inventive strategies let brands effectively engage consumers both online and offline.
Finally, Britton doesn’t disregard about the importance of continuous learning. He provides a list of top marketing conferences to attend in 2025, geared towards advertising pros wishing to remain informed on industry trends and establish connections with peers. This serves as a testament to Britton's comprehensive approach in empowering his audiences- guiding them to opportunities for growth in their own careers.
Matt Britton’s high-energy presentation style, combined with his wealth of experience and his profound knowledge, makes him a force to reckon within the world of business keynotes. Whether in workshops, offsites, or conferences, he continues to drive home impactful points related to business, culture, and society's business intersections.
Steer your business toward success by understanding the changing forces of the marketplace. Let Matt Britton's informative and energizing presentations enlighten your path. To learn more about Britton's keynote speaking platforms and how he can revolutionize your perspective on pressing business issues, don't hesitate to get in contact today.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
