As we step into another major wave of digital transformation, innovative keynote speaker and AI expert Matt Britton is leading the charge through highly-engaging keynotes and deep-dive workshops that address today's most pressing business issues.
Let's consider how Matt devises cutting-edge strategies around recent brand campaigns. Mucinex, known for its popular mascot, Mr. Mucus, recently embarked on a creative marketing strategy. By ensuring Mr. Mucus shows up on the dating app Tinder, complete with clichéd dating app profile photos, Mucinex cleverly leveraged cultural trends and playful humor to engage audiences and challenge traditional brand narratives.
In Matt’s keynote presentations, he dives deep into the business potential behind such innovative marketing tactics. Drawing from his vast experience consulting for more than half of the Fortune 500 companies, Matt deconstructs these business maneuvers, examining their impact and the lessons we can glean from them. Matt's entrepreneurial know-how, complemented by his enthusiasm, creates an interactive session where audiences are not merely passive recipients but active participants in shaping the narrative.
Next, let’s delve into E.l.f., a cosmetics brand that recently launched an intriguing social initiative called “Dupe That!” This initiative encourages brands to replicate positive actions and strategies – a “unicorn parade,” as they brand it. Matt’s opinions on socially responsible branding create a fascinating discourse around the impacts this could exhibit on brands, the market, and society at large.
Matt possesses the unique capability to impactfully communicate how purpose-led campaigns, like that of E.l.f's, can drive social change and positively position brands. His engaging storytelling approach makes his presentations enjoyable and inserts a touch of humaneness that resonates with audiences. Among his numerous accolades and achievements, Matt is the CEO of Suzy, a market research software platform that has raised over $100 million, further solidifying his position as a leading figure in modern business dynamics.
Georgia-Pacific, a consumer packaged goods (CPG) giant, has found value in investing in retail media networks, considering it as their full-funnel strategy aimed at maximizing their marketing efforts. Matt brilliantly addresses the intricacies behind such collaborations, using his global scope and in-the-field experience to present real-life examples. His presentations explore the wide-ranging ripple effects these corporate decisions have on retailers and consumers, taking into account the cultural and societal impacts.
Walmart's recent holiday campaign presents another excellent case study. With its heavy pop-culture references drawing from iconic films and TV shows, Matt discusses the paradigm shift in marketing strategy. With his high-energy delivery, Matt analyses strategies like Walmart's to dissect the nuances in tapping cultural reference points as a form of audience engagement.
Lastly, the newsletter pointed out an insightful trend where brands like Sour Patch Kids, Crocs, and Nutter Butter, have caught on to Gen Alpha's humor and successfully incorporated this into their marketing strategies. Exploring this recent development, Matt skillfully deciphers modern consumer behavior, seamlessly connecting it to overarching business strategy.
As a consultant, Matt has a wealth of knowledge and experiences to share, which he does so engagingly in his keynote presentations, workshops, and seminars. His insights blend strategic thinking with creative execution, offering actionable takeaways to audiences.
Discover more about how Matt Britton can elevate your organization's perspective on pressing business issues, the changing consumer landscape, and emerging market trends. Contact Matt today to learn more about his high-powered, storytelling-based keynote speaking platform, guaranteed to inspire, educate, and catalyze action. With Matt, you're not just signing up for a seminar, but an interactive, informative, and insightful experience.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
