As an AI Expert, New Consumer Expert, and global keynote speaker, Matt Britton breathes life into overtly technical, business-focused narratives by wrapping them in engaging, high energy storytelling. With his passion for AI, marketing, and the influence of technology on society, Matt delivers impactful keynote presentations that resonate with his audiences, challenging them to think outside the box, redefining conventional marketing wisdom and invoking a fresh perspective.
Every conversation in the business arena today is peppered with AI, and Meta's success story with its generative AI tools in the marketing industry is a testament to this reality. Reporting over a million advertisers utilizing its AI products in the past month alone, Meta is reshaping the marketing sphere. One of the critical driving forces of this success is the Image Generator tool, a cognitive leap forward, making waves in the advertising industry.
As Matt often emphasizes in his keynotes, the use and appreciation of AI isn't just a trend – it's the backbone of any future-ready business strategy. Matt articulates how AI, as demonstrated by Meta's success, is not just a tool but a strategic partner in boosting conversions, driving customer engagement, and redefining user experience. Through engaging stories fueled by stats, case studies, and real-world applications, Matt elucidates the impact of AI on business, culture, and society.
The power of digital consumption is another pressing issue discussed extensively by Matt. Disney's global approach to selling holiday ads highlights the power of digital consumer behavior and its influence on marketing strategy. To illustrate, Disney offered advertising opportunities during the 2023 holiday season, capitalizing on an audience that consumed over 10 billion hours of content. Matt dissects this strategy, highlighting the significance of leveraging high consumer engagement periods and deriving business value from them.
No stranger to entrepreneurial success, Matt, the CEO of Suzy, a market research software platform that has raised over $100 million, understands what it takes to gain a competitive edge in saturated markets. His insights on Hershey's strategy to use AI to target underserved consumers during the Halloween season emphasize an innovative approach to target marketing, blending technology with consumer behavior insights.
Technology aside, Matt acknowledges that, at the core, marketing is all about human connection. VML's initiative to unite design capabilities and talent under a new studio offering is an exemplary model. Through this strategic move, VML is catering to the evolving needs of clients looking to rebrand and freshen their brand
identities. Matt uses such real-world instances to underline the importance of keeping the human element at the heart of branding initiatives.
Moreover, understanding the impact of leadership in shaping brand narratives, Matt discusses the appointment of Kim Utlaut as the chief brand officer at Build-A-Bear. He emphasizes how Utlaut's expertise and experience will guide the company's brand and communications strategy, reiterating the role of leadership in setting the course for brand narratives.
As a seasoned consultant who has guided over half of the Fortune 500, Matt brings his rich experiences, encapsulated in immersive
storytelling, to corporate audiences at workshops, offsites, and conferences. His high-energy presentations are not just
thought-provoking but invigorate his audience to rethink their business strategies and infuse them with the power of technology, AI, and a human-centric approach.
Want to learn more about how Matt Britton can reframe your perceptions and help you rethink your business approach? Contact Matt to discover how his keynote speaking platform could revolutionize your business strategy. His expertise at the intersection of AI, marketing, and societal impact could be the catalyst your business needs to advance in our increasingly digital world.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
