When it comes to enlightening business professionals and inspiring corporate audiences, few can parallel the eloquence, insight, and energy of Matt Britton. As an internationally renowned keynote speaker credited with a wealth of experience consulting for over half of Fortune 500 companies, Britton has honed a unique, high-energy storytelling approach that continues to captivate his listeners.
Drawing on his entrepreneurial background, where he serves as the CEO of Suzy, a market research software platform that has received over $100 million in funding, Britton excels in condensing complex business and consumer trends into easily digestible, action-oriented insights. Let’s explore how he successfully delivers powerful keynote
presentations addressing pressing business issues through the lens of some recent marketing maneuvers by well-established brands.
Picture this- a renowned beverage brand reviving an iconic ad campaign to target younger consumers. This was precisely the strategy employed by Brisk Iced Tea when it decided to collaborate with singer Doja Cat using claymation. Largely viewed as a technique rooted in human craftsmanship and seemingly unaffected by rapid technological advancements, claymation was used to stir up a sense of nostalgia and illustrate the brands' agility in adapting to modern trends.
Britton often uses such examples in his keynote speeches to highlight how brands can expertly weave together elements from the past with current trends to resonate with their target audience, a narrative that undoubtedly intrigues his listeners.
Next, consider Chili's daring culinary contest with competitive eater Joey Chestnut on a contested platform to launch their 3 For Lunch Combo meal. By engaging in an avant-garde promotion, they aimed to set themselves apart from competitors while attracting consumer attention. Britton frequently cites such innovative measures to underline the significance of converging entertainment and marketing in his presentations.
Moreover, the appointment of Jason Holzman as Macy's new marketing leader is testament to the retail giant's dedication to bolstering its marketing prowess. For Britton, this appointment serves as a perfect example of companies recognizing the need to strengthen their marketing capabilities as retail competition intensifies.
A recent standout initiative has seen Domino’s and Peloton land on Twitch's custom-branded Fortnite worlds as part of The Glitch, each game space molded to align with the sponsor's brand aesthetics. By leveraging the popularity of Twitch, both houses sought to reach a wider audience and interact with consumers in a non-conventional manner.
Britton expertly translates such strategic brand moves into
stimulating narratives that shed light on the depth and versatility of contemporary marketing practices. His keynotes emphasize how modern businesses can—and should—adopt adaptive strategies that resonate with ever-changing consumer preferences.
As trends rapidly evolve, Britton's high energy storytelling style and well-rounded expertise afford his audience with a clear vantage point to understand how various aspects of business, culture, and society are influenced by these dynamics. Whether it's an intimate workshop, an offsite meeting or a packed conference, he delivers compelling narratives that resonate and educate.
In a world ruled by change, the power of understanding and adapting to evolving trends is irreplaceable. If you’re ready to empower your team or corporate event audience with insights from a global keynote speaker with a proven track record, an entrepreneurial background, and an energy that can stimulate any audience, then Matt Britton is your ideal choice.
Uncover how Britton can transform your event and provide a unique, memorable, and informative experience for your attendees. Reach out today, and let's embark on a productive journey peppered with enlightening stories, profound insights, and tangible business strategies. Remember, every great event begins with a brilliant speaker and Matt Britton could be just who you need.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
