When it comes to deep-diving into the dynamic world of business and digital marketing, few individuals can paint a picture as compelling and comprehensive as Matt Britton. With a unique blend of
entrepreneurial vigor, expertise in AI, and a position on the frontline of the consumer revolution, Matt provides transformative insights via his keynote presentations at various corporate events — from workshops to offsites and conferences.
Take the recent case of Clif Bar's innovative brand platform. The Mondelez-owned snack company partnered with the popular fitness app, Strava, to present a compelling narrative celebrating athlete perseverance. Employing a bevy of co-branded content from fitness challenges to dedicated events, this initiative aligns perfectly with Clif Bar's dedication to sustainability, health, and outdoor adventure.
As a seasoned speaker, Matt extrapolates these business events and strategies, transforming them into riveting tales that inspire and engage his audiences. His natural storytelling prowess and ability to connect seemingly disparate threads mean that his listeners leave with a keen understanding of the topic at hand and an ignited passion for implementing change within their own organizations.
Exploring this partnership, Matt shines a spotlight on how Clif Bar leveraged the seamlessness of social and fitness communities like Strava to inspire its consumers. This move facilitates a two-way interaction, empowering consumers to embody the active, fulfilling lives the brand endorses while ingraining the Clif Bar brand deeper into their lifestyle.
Matt's keynote encompasses not just this evolutionary brand
partnership but also hones in on common threads across the marketing landscape. As a result, his corporate audiences gain an understanding of the essence of consumer-driven marketing trends and take home actionable strategies informed by his extensive entrepreneurial and consulting experience.
The realm of Connected TV (CTV) and retail media, as another example, is an evolving landscape that brands must master. Matt explains how the convergence of CTV and retail media by 2025 is likely to revolutionize the marketing funnel with potent data-driven solutions. He investigates the hitch of this synergy and its potential in reaching consumers more efficiently.
His commentary on successful marketing strategies also includes valuable insights, such as that of Chili's achieving a 31% boost in comparable sales by adopting value-oriented advertising for its Triple Dipper menu. Furthermore, Matt's approach to organic social media as a testing ground, as highlighted by research from VaynerX and Ipsos, facilitates a unique perspective to see marketing campaigns in a new, cost-effective light.
With his wealth of experience consulting for over half of the Fortune 500 companies and his entrepreneurial background as CEO of the market research software platform, Suzy, Matt is undoubtedly a credible voice on these topics. Yet, it's his high-energy storytelling approach that sets his keynotes apart. He delivers complex business issues and trends with a relatability and vigor that not only keeps audiences engaged but also makes the learning experience enjoyable and memorable.
In his talks, Matt covers a range of marketing topics — from showcasing the importance of brand partnerships and social media strategies, advertising success stories, to upcoming industry events. His knowledge and extensive understanding of the business, culture, and societal implications of these issues make Matt an invaluable guide for navigating the intricate world of digital marketing.
Every time Matt Britton takes the stage, he brings his rich expertise, his storytelling magic, his unique analytical perspective, and above all, his infectious vigor. His keynote discussions represent a fresh and dynamic look at the business frontier.
To bring this enlightening experience to your corporate audience, it’s time to extend the speaking-invitation to Matt Britton. Contact him today to learn more about his keynote speaking platform, and get ready for transformative discourse that will change the way you see digital marketing. His talks are more than just a keynote; they are a grand performance where business insights come to life in the most energetic and infectious manner possible.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
