In the ever-dynamic business landscape, change is the only constant. Companies and brands are steadfastly navigating this terrain, seeking innovative strategies to engage consumers, capture cultural relevance, maintain competitiveness and make a significant impact on business, culture, and society. Among the prominent names inducing a strategic change to the world of business and marketing is Matt Britton.
From delivering high-energy storytelling keynote presentations to consulting for over half of Fortune 500 companies, Matt Britton proves time and again why he is regarded as an AI Expert and a New Consumer Expert globally. His entrepreneurial prowess shines through in his role as CEO of Suzy, a highly successful market research software platform, raising over $100 million. Here are some of the pressing business issues showcasing how Britton’s keynotes can steer businesses in the right direction.
A groundbreaking initiative is Chipotle’s debut of a national TV ad campaign on Roblox promoting sustainability. The campaign, aptly named “Unfolded,” exhibits how Chipotle is pioneering the use of the metaverse for bridging gaming, content, and tangible rewards. This move underscores the company’s commitment to exploring avant-garde marketing strategies to captivate a younger audience while emphasizing their sustainability efforts.
Matt Britton brings his keen understanding of such innovative marketing techniques in his keynote presentations. His insightful narratives allow audiences to comprehend how such groundbreaking methods can propel their company to the forefront of popularity with younger demographic groups and encourage eco-friendly practices.
The strategic move by IHOP to regain cultural relevance by
internalizing its creative work shows another aspect of contemporary business challenges. IHOP is launching this initiative with a Guinness World Record attempt of creating 20,000 pancakes— an audacious campaign aimed at capturing consumer attention and creating a buzz around IHOP’s brand.
Britton’s experience in consulting for leading brands places him uniquely to provide comprehensive insights into such strategical maneuvers. His keynotes empower corporate attendees to leverage their in-house talent and unique brand assets in designing consumer-centric marketing strategies that resonate with the audience and spur brand conversation.
Further, Sling TV’s partnership with Sabio's Creator TV to offer a platform for free ad-supported television content points towards the escalating popularity of streaming services and the growing demand for user-generated content. It aims to position Sling TV as the go-to destination for viewers seeking diverse and engaging content.
Having worked with disruptive companies and established an AI-based platform, Britton brings an unparalleled understanding of the changing dynamics in the landscape of content consumption. His powerful keynotes emphasize the role of user-generated content, customized engagement strategies and tech integration in staying ahead in the growing digital consumer market.
Another example is Powerade’s new campaign, “It Takes More To Get This Far,” challenging competitor Gatorade while leveraging the excitement of the NCAA basketball tournament. Britton’s keynotes elucidate the significance of such campaigns in creating competitive
differentiation, capitalizing on cultural events, and propelling brand growth and visibility.
Lastly, Mark Penn, Chairman, and CEO of Stagwell highlights Stagwell’s approach to mergers and acquisitions, data utilization, and artificial intelligence amidst the Omnicom-IPG merger. In this ever-evolving industry landscape, Britton's expertise in AI and data-driven applications makes his keynotes a treasure trove of knowledge for businesses aiming to leverage these technologies for strategic growth.
Collectively, these stories bring to light the dynamic nature of the marketing industry. Matt Britton, with his high-energy
storytelling-based approach, immense experience, and entrepreneurial background, offers global businesses and brands a unique perspective on tackling these pressing issues and achieving strategic success.
In conclusion, change may be the only constant, but with Matt Britton as your keynote speaker, being prepared for it will become your constant too. To explore more about how Matt’s unique approach can align with your corporate needs or to further understand his keynote speaking platform, don’t hesitate to get in touch. Reach out and turn the game around for your business.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
