In the dynamic landscape of modern business, companies require more than just demographics and generic consumer data. They need to understand the ever-evolving culture, societal shifts, and the push and pull of consumer behavior. For that, they need insights from a renowned expert like Matt Britton, an authority on youth behavior, digital and social media, consumer trends, and brand innovation.
Britton, a global keynote speaker, and well-versed AI expert, brings to the table his comprehensive understanding of the business environment and an entrepreneurial background. He is the CEO of Suzy, a trailblazing market research software platform, and has consulted for over half of Fortune 500 companies.
But it is his high energy storytelling based approach that sets him apart. Britton does not just deliver a presentation; he narrates a story that grips his listeners, making them active participants in his insightful and engaging sessions.
One such narrative is around Snapchat's strategic shift towards supporting creators. Snap, each day, is transforming itself to be more attractive to creators, similar to Instagram, YouTube, and TikTok. The aim? To enable creators to build a following and monetize their content. Snapchat's content previously vanished after 24 hours, demanding real-time engagement from viewers. However, the new feature allows creators to save their stories for redistribution on users' Discover feeds with ads, thus allowing them to earn from older content.
Moreover, Snapchat introduced additional features, such as a “create a video” template compiling past content with sounds and effects, new analytics tools, and a Timeline Editor for easier video editing directly on the platform. Britton's analysis on this shift outlines how these innovations benefit both creators and Snapchat. It conducively adds to his overall narrative on the importance of staying agile and innovative in a rapidly evolving business scenario.
Britton delivers these pressing issues at workshops, offsites, and conferences, coherently presenting Snapchat's story and providing astute observations on the impact of such strategic shifts on business, culture, and society. His nuanced understanding of cycles of change makes him a go-to resource for insights into these
epoch-defining shifts in the consumer digital world.
But Snapchat's momentous shift is just one part of the broader picture. Britton’s keynote presentations encompass several other pivotal industry developments – Pinterest testing auto-collages for advertisers, Toonstar signing with WME for talent representation, and many more. These stories collectively help in constructing a holistic viewpoint, emphasizing the emergence of the modern business ecosystem.
What’s more, Britton's keynotes don't just revolve around the quantitative side of things. He delves into the qualitative aspect too, illuminating the activities of influencers and creators, like U.S. influencers visiting China and TikTok's most followed creator Khaby Lame, and how they shape consumer behavior and culture. This in-depth look at both sides of the coin equips audiences with a comprehensive perspective to better navigate the challenging business landscape.
It's no surprise then that companies worldwide seek out Matt Britton for his high energy, storytelling-based presentations. His approach skips over jargon-heavy lectures and instead, provides actionable insights rooted in real-time changes in the business and digital landscape.
But don't just take our word for it: Experience firsthand the power of Britton's dynamic keynote presentations. To learn more about Matt Britton’s speaking platform or book him for your next corporate event, don't hesitate to get in touch. With Britton's expert insights at your disposal, transform your organization's understanding of the current business ecosystem and future-proof your strategies. Remember, in these rapidly evolving times, comprehending cultural shifts, societal changes, and consumer behavior is not just an option; it's
indispensable for your business’s success.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
