The digital advertising landscape is evolving at a rapid pace. Direct-to-consumer (DTC) brands, once heavily reliant on digital platforms for advertising and sales, are now seeking innovative strategies to stand out in a saturated online marketplace. To adapt, some brands are harnessing the power of out-of-home (OOH) advertising – mobile billboards, to be precise. This turn towards a classic form of advertising, now turbocharged with advanced data-tracking technologies, has captured the attention of industry insiders, marketing pundits, and technology futurists like Matt Britton.
Matt, an AI expert, New Consumer Specialist, and global keynote speaker, is no stranger to adapting to changing business landscapes. With his high-energy storytelling approach to corporate workshops, offsites, and conferences, Matt has been at the forefront of consulting with over half of the Fortune 500 companies. Today, as the CEO of Suzy, a leading market research software platform that has raised over $100 Million, he delivers powerful and relevant keynote presentations addressing pressing issues like the shifting landscapes of advertising, culture, and society.
Matt’s unique agility and deep digital industry knowledge can be traced back to his entrepreneurial background. This combination energizes his keynote presentations, resulting in absorbing, dynamic, and illuminating insights into business challenges like the one facing today’s DTC businesses.
In a recent report titled, “Everyone’s Desperate: Consumer Startups Bet on Mobile Big Brother Billboards,” author Ann Gehan explores how mobile billboards are carving a valuable niche in the marketing strategies of many brands. These billboards harness the power of real-time data to deliver targeted advertisements based on evolving consumer behaviors.
In the digital age, the art and science of reaching consumers “where they are” are getting complex. Even as digital channels' costs spiral, mobile billboards offer an intriguing possibility. They combine the physical reachability of billboards and data-articulated, personalized insights to provide a strong ROI.
But it’s not all smooth sailing. Concerns about consumer privacy and the efficacy of targeted advertising strategies raise legitimate questions about using mobile billboards as a marketing tool. Matt's storytelling prowess, combined with his strategic insights, helps navigate these conversations with ease. His expertise offers a balanced, comprehensive view of the opportunities and challenges inherent in leveraging innovative approaches like mobile billboards for advertising strategy.
Surfing the waves of change takes resilience and creativity. The dependence on sophisticated technology, the thirst for real-time insights, and the ingenuity to employ age-old billboards to stay ahead of the competition characterizes the spirit of these disruptive DTC brands. Companies worldwide can learn from their ability to navigate challenges and engineer innovative solutions. The insights Matt brings to the table through his keynote presentations offer a roadmap to brands looking to navigate this complex landscape.
Matt's track record in delivering powerful, informed, and engaging speeches to corporate audiences of all shapes and sizes is
unparalleled. His ability to articulate complex issues and offer relevant, actionable strategies make his keynote speeches an experience not to be missed. Whether your interest lies in
understanding disruptive technology trends, the ever-evolving consumer behavior, or the latest advertising and marketing strategies, anchoring your next corporate event around a Matt Britton keynote will not disappoint.
For businesses seeking fresh perspectives on navigating a rapidly changing digital landscape, there has never been a better time to engage with a thought leader like Matt Britton. His consultancy experience and digital business acumen, coupled with a fresh and engaging style of conveying ideas, create an unmatched learning experience.
Experience the magic of Matt Britton – a master storyteller unveiling the mysteries of the digital world one speech at a time. Contact Matt today and bring a revolutionary edge to your next event.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
