In the dynamic world of business, one of the most pressing issues is how businesses can keep up with the ever-changing landscape of social media and the “creator economy.” For global conglomerates like Meta and other major platforms, the challenge is not only in developing new features but also in attracting and maintaining creators, the lifeblood of these platforms.
One person has been watching closely and helping businesses navigate this sea of challenges: Matt Britton, leading AI expert, new consumer expert, and a global keynote speaker. With his extensive experience in consulting for over half of the Fortune 500 companies and his entrepreneurial background as the CEO of the market research software platform, Suzy, Britton combines the depth of his business acumen with his deep insights into consumer behavior, delivering keynotes that are as compelling as they are instructive.
Meta, previously known as Facebook, has recently been engaged in a campaign aimed at making the platform more appealing to creators. Engaging with big-name YouTubers such as MrBeast and Mark Rober for feedback, and offering financial incentives such as a “New Year's Bonus” and revenue-sharing opportunities, all in the bid to regain creators attention. Despite these efforts, Facebook is still considered an afterthought by many creators – a “Plan B” for their content.
So why are creators reluctant to engage? Well, creators like financial education authority, Tori Dunlap, have cited concerns about
misinformation and safety on Facebook, fuelled by the platform's recent decisions on fact-checking and comments made on podcasts. Additionally, the lower earnings potential compared to platforms like YouTube makes Facebook a less attractive option.
In his zestful, engaging keynotes, Britton unpacks these issues with clarity and precision. His high-energy storytelling approach, combined with his deep industry knowledge, makes him a much-sought-after speaker at workshops, offsites, and conferences. He dissects these trends and intricacies, analyzing the impact on business, culture, and society, guiding leading organizations as they navigate this maze of the rapidly evolving digital market.
But it’s not just about Facebook. In the bigger picture of the creator economy, platforms such as TikTok are undergoing internal
restructuring within their trust and safety teams, YouTube is crafting plans to introduce a lower-priced version of YouTube Premium, and Substack is rolling out a feature to let creators publish video posts through the app. Music creators and authors are also witnessing new services targeted at them, initiated by exciting startups like MashApp and ElevenLabs.
Amidst this whirlwind of changes, Britton stands as a beacon of understanding and actionable advice. His entrepreneurial spirit shines through as he transforms convoluted trends into simple,
easy-to-understand narratives that can guide strategic decision-making in the business world. As the CEO of Suzy, a market research software platform that has raised over $100 Million, Britton exemplifies success in this realm, drawing from personal experience to provide insights and guidance for his audience.
Engaging with Matt Britton gives businesses a unique perspective into the world of the ‘new consumer' – the key to success in today's digital world. Companies can gain access to deep insights and effective strategies through his keynote speeches, which are always tailored to the particular audience and always seek not just to inform, but to foster understanding and inspire action.
With the ever-evolving business landscape, and the world becoming more digital by the minute, the importance of understanding these trends and dynamics can't be overstated. If you're ready to not just survive but thrive amidst these shifts, it's time to engage with Matt Britton.
Discover how Matt Britton's powerful keynote presentations can transform your understanding of the new consumer landscape and give you the keys to success. Contact us today to learn more about Matt's keynote speaking platform, uniquely tailored to bring enlightenment, empowerment, and evolution in your business's approach to engaging the digital world.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
