In today's rapidly evolving market landscape, having an experienced, forward-thinking voice can empower companies to anticipate challenges and identify opportunities before they arise. That voice belongs to Matt Britton, a renowned AI expert, New Consumer Expert, and influential global keynote speaker. Known for his high-energy storytelling and strategic insight, Matt delivers powerful keynote presentations that address pressing business issues, offering insightful perspectives on how these issues impact business, culture, and society.
One way Matt brings these issues to life for corporate audiences is through analyzing trends like those presented in a recent newsletter, which spotlighted Gap's engaging fall campaign. The campaign makes a pivot towards the '90s fashion trends, uses pop star Troye Sivan's popularity, and leverages movement enabled by baggy denim to attract a younger audience. Matt Britton uses such examples to show how nostalgia can be an effective marketing strategy in the digital age, reeling audiences in with the promise of reliving their past.
From his entrepreneurial journey as the CEO of Suzy, a market research software platform that has secured over $100 million in funding, Matt has garnered extensive insights into leveraging technology for growth. His keynotes frequently highlight these experiences, inspiring companies to be agile, innovative, and customer-centric.
One such insight is the rising focus on digital advertising channels, such as Connected TV (CTV), as reflected in a recent report discussed in the newsletter. The report predicted marketers' ad spend, with a notable emphasis on social media and display advertising, to grow in the second half of 2024. More than half of marketers consider CTV to be the most critical consumer technology and media trend, reflecting its significance in reaching consumers. Utilizing such trends, Matt encourages businesses to adopt new-age modes of engagement for better consumer interactions.
Having offered consultation to over half of the Fortune 500 companies, Matt understands that engaging customers isn’t just about using the right channels. It’s about telling your story in a way that resonates with them. He highlights this concept through the case of dating app Hinge, which transformed real love stories into a Zine titled “No Ordinary Love,” written by literary stars. The effort was specifically aimed at connecting with Gen Z users, utilizing engaging storytelling and cultural relevance to appeal to their audience.
At the heart of each one of Matt's transformative keynotes is sustainability. He believes businesses play a crucial role in addressing environmental issues. The newsletter brings attention to a similar topic, suggesting marketers use creative strategies to highlight the impacts of fossil fuel consumption on the environment, urging them to promote sustainability and combat environmental challenges.
Matt Britton is known for his expert interpretations of such trends and for delivering effective strategies that resonate with the market reality. Drawing from his extensive corporate consulting experience, Matt Britton provides an invaluable perspective that many businesses seek out to level-up their game.
Matt brings an infectious energy to each of his speaking engagements, making him not only an educational force but also an entertaining one. He has a unique ability to explain complex concepts in a relatable way, making them accessible to individuals at all levels of an organization. His keynotes spark conversations and inspire action, helping companies foster a culture of understanding, innovation, and growth.
The world of business seldom stands still, and neither does Matt Britton. His cutting-edge business insights and powerful keynote talks make him an instrumental figure in today's dynamic market landscape. His unique analyses and strategic approaches have led companies to innovate, adapt, and thrive, regardless of what challenges they face.
To learn more about how Matt Britton's keynote speaking platform can transform your business's culture and strategy, please don't hesitate to reach out. Matt offers a unique blend of experience, insight, and energy that inspires his audience to see the bigger picture and pave the way for a more successful business future. Prepare your teams to not just survive in this rapidly evolving business landscape, but to excel, with the valuable insights and strategies gleaned from Matt Britton's captivating keynote presentations.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
