When it comes to delivering powerful keynote presentations
encapsulating pressing business issues, Matt Britton is a name that instantly stands out. A seasoned AI Expert, New Consumer Expert, and global speaker, Matt has mastered the art of transforming complex issues into compelling stories that spur action.
Consider, for example, how Matt masterfully breaks down recent changes in advertising strategy from giant insurance provider State Farm. Originally earmarked for the Super Bowl, State Farm skillfully adapted their advertising strategy for March Madness, employing celebrities and influencers for a Batman-themed campaign. The tour de force was successful in maintaining the marketing momentum and engaging a wider audience during these high-profile events.
Through his high-energy, narrative approach, Matt conveys the complexities and nuances of such strategic changes. Having consulted over half the Fortune 500, his rich experience allows him to dive deep into the strategic components, enlightening audiences about the shifting digital landscape and the evolving consumer behavior that drives such paradigm shifts.
Matt's insights also stretch across generational marketing strategies. He provides an enlightening deep-dive into how Rare Beauty's CMO, Katie Welch, successfully targeted Gen Z consumers. Welch's strategy hinged on fostering a two-way relationship between the brand and its community, ultimately leading to a brand campaign deeply resonating with its target audience.
Unfurling these threads of narrative, Matt presents a compelling account of consumer behavior, its impact on strategic marketing approaches, and the potential future directions. This talent, coupled with his compelling storytelling, extends to his discussions around emerging trends like emotional testing in marketing campaigns.
Matt smoothly expounds the innovative brand approach of Clorox, which tested emotional responses to cleaning activities for its new platform – “Clean Feels Good.” In collaboration with Emotiv, they discovered that 37% of people felt better cleaning the toilet over petting puppies. Matt dissects how brands can harness emotional connections in unconventional ways, creating impactful brand engagement and transforming perceptions.
Through a captivating narrative style, Matt Britton also delves into the intricacies of retail marketing. Examining changes in media consumption habits, he highlights how influencer marketing trumps traditional advertising methods, catering to the preferences of Gen Z consumers. Entailing rich insights from cult brands like Crocs and Southwest Airlines, he facilitates a comprehensive understanding of modern retail marketing trends.
But Matt's expertise doesn't end with market trends and advertising. As the CEO of Suzy, a market research software platform that raised over $100 million, he has firsthand experience with the power of state-of-the-art technology in shaping business outcomes. In his keynotes, he elucidates upon his corporate journey with generative AI, like Coca-Cola's integration across its organization. Showcasing their real-world experiences and impacts, he helps businesses navigate the challenging waters of AI implementation.
These empowering keynotes are the result of Matt's comprehensive experience in consulting major corporations, coupled with his entrepreneurial prowess, ensuring that the insights provided are not just theoretical perspectives, but ones deeply rooted in real-world experience.
Whether you're hosting a workshop, offsite, or conference,
collaborative sessions with Matt guarantee a profound understanding of changing industry landscapes. His keynotes are a treasure trove of cutting-edge insights delivered through an engaging storytelling style that leaves audiences captivated, informed, and prepared for the challenges and opportunities ahead.
Moreover, as a thought leader in business, culture, and society, Matt deftly analyses and explains the societal and cultural impacts of these business trends, shedding light on the wider implications for the community and humanity.
To learn more about Matt Britton's keynote speaking platform, imparting unparalleled insights into the dynamic world of business, do not hesitate to get in touch. Be it contemporary issues or future trends, let Matt's unique storytelling bring them to life at your next event. Let his words guide you into the new era of business.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
