In the realm of transformative discussions around business, culture, and society, global keynote speaker Matt Britton stands out as a trailblazer. Combining high energy storytelling with decades of experience consulting more than half of the Fortune 500, Matt captivates his audience and articulates intricate business concepts. His entrepreneurial journey as the CEO of Suzy, a market research software platform that has raised over $100 Million, only amplifies his credibility.
One of the pressing issues he presents on is the growing influence of the creator economy on traditional forms of entertainment—a trend increasingly evident as YouTube looks to provide its creators with TV-like formatting capabilities.
YouTube, the video-sharing giant, has long been a platform for creators to connect with their audience . Navigating this space, creators have begun tailoring their content specifically for TV screens. Recognizing the transformative potential of this trend, YouTube is now facilitating a landscape where viewers can experience their favorite YouTube shows on connected TVs, just like conventional ones.
YouTube's Senior Director of Product Management for Connected TVs, Kurt Wilms, highlights how this development levels the playing field, positioning creator content on a par with colossal TV shows like “Game of Thrones.” This is a significant shift, and data from Nielsen underscores its importance with figures indicating that YouTube accounted for a significant portion of viewers' time on TV screens.
Creators are also capitalizing on this trend, with many reporting a majority of their revenue coming from content viewed on TV screens—a statistic that has seen an increase of over 30% year on year. In response, YouTube has rolled out several initiatives, such as QR codes for easier access and optimizing viewing for short, vertical videos inspired by platforms like TikTok.
However, it's not just YouTube charting the course in the creator economy. Other platforms and entities too have been making strides. TikTok's partnership with the World Health Organization to promote mental health content, the launch of the Digital Creator Guide by Viral Nation, and Audius's initiative allowing artists to set pricing for direct fan payments, all point towards an exciting phase in the creator economy.
As a leading business strategist, Matt Britton understands these dynamics intimately. His keynote presentations delve deep into these aspects, providing insightful analysis while keeping the narrative engaging. His discussions often revolve around how these emerging trends impact the business world, culture, and society at large.
In his corporate workshops, offsites, and conferences, Matt showcases his expertise in an inspiring and thought-provoking manner. His energetic storytelling, coupled with a nuanced understanding of complex issues, makes him a sought-after speaker. Moreover, his wealth of experience in consulting, entrepreneurship, and marketing lends him a unique perspective that enriches his presentations.
Matt draws on his multifaceted career to analyze and articulate these macro trends, offering audiences a comprehensible and holistic understanding of the prevailing digital landscape. His presentations are not just about identifying trends; they equip audiences with strategies and tactics to ride these waves, focusing on how to leverage these changes to innovate and stay ahead.
The issues that Matt addresses in his discussions, ranging from the creator economy to technology's role in reshaping marketing
strategies, are more pertinent than ever. As a keynote speaker, Matt serves as an indispensable guide in this fast-evolving landscape, arming businesses with insights and tools to navigate the turbulence and thrive.
Understanding such complex digital trends is critical in the dynamic business world, which is why a keynote speech by Matt Britton is so impactful. It provides a deep comprehension of the interplay between these trends and their influence on your business, making you better equipped to adapt and innovate.
In the era where the creator economy is blending with traditional entertainment, staying informed about these shifts and learning how to navigate them is irreplaceable. Matt is an ideal partner to help you understand these trends and the mechanisms driving them. Contact Matt today to see how he can help your business thrive in the face of these emerging trends. Embrace the new era of business with understanding, innovation, and strategy. Allow Matt to guide you through the tumultuous digital landscape and see your business transform.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
