In the dynamic field of advertising and marketing, knowing how to carve out a successful niche in today's digitally-driven consumer landscape could mean the difference between your brand soaring high or sinking rapidly. This is where Matt Britton comes into the picture – an AI Expert, New Consumer Expert, global keynote speaker, and CEO of Suzy – a market research software platform that has raised over $100 million.
With his energetic storytelling approach, Matt Britton has been a guiding beacon for more than half of the Fortune 500 companies, providing them with expert consulting services. His keynote
presentations weave together critical insights and observations from real-world examples, offering a bird's eye view of the pressing business issues currently influencing the industry, such as
Kellanova's clean room strategy.
Kellanova has been turning heads in the consumer packaged goods (CPG) market. The key to their success is their revamped creative and media plans. By following this approach to product revitalization, the company has managed to drive targeted consumer interaction and growth in sales. As Matt oftentimes points out in his keynotes, this example study serves as a tremendous lesson in strategic targeting,
innovation, and sales growth.
In our fast-paced world, where culture shapes consumer behavior, companies are faced with the challenge of moving at the speed of culture. Matt Britton, with his unique and cogent approach, has been instrumental in decoding the complexities of cultural trends and their impact on brand strategies for many businesses. He has catalyzed a more profound understanding of the cultural influence on branding, such as Diageo's example where they emphasize the importance of culture but admit the difficulty in crafting a precise definition.
Matt's insightful presentations also unravel the mystery around emergent business trends, such as Amazon's last-minute bid for TikTok US. Despite shutting down its own clone of TikTok, Amazon's fervent interest in social commerce signifies new opportunities in an era of rapidly transforming consumer culture. Here, Matt provides a broad perspective, guiding leaders to balance traditional business approaches with these ever-evolving trends in technology and consumer preferences.
One of the hot topics Matt addresses in his keynote presentations is the innovation in cross-media measurement. Aquila's progress report is instrumental in demonstrating the potential of the initiative. By collaborating with new TV partner Comscore, Aquila and Unilever aim to improve marketing measurements across various channels, leading to more insightful and effective strategies.
With more than two decades of industry leadership, Matt also emphasizes the power of emotional storytelling in his keynotes, using inspiring examples such as Olaplex's latest campaign. The campaign, led by CMO Katie Gohman, banks on emotional connections with features like “Bridgerton” star Nicola Coughlan, to strike authentic
relationships with consumers and drive brand engagement.
Matt Britton's transformative and visionary approach is a testament to his knack for bringing clarity to complex business narratives. From understanding the importance of culture in brand strategies, keeping up with emerging trends in social commerce, maximizing the
advancements in cross-media measurement, to the power of emotional storytelling – Matt's keynotes are a veritable treasure trove of invaluable insights.
When it comes to addressing corporate audiences at workshops, offsites, and conferences, Matt’s high-energy storytelling approach along with his profound understanding of marketing and consumer trends make him a favorite among industry giants. With a robust
entrepreneurial background and a deep passion for what he does, Matt continues to find joy and purpose in helping businesses navigate the rapidly evolving landscape of the industry.
For the leaders who strive to stay on top of an ever-changing market, Matt’s keynotes are the lighthouse guiding ships across the tumultuous sea of latest business trends and insights. To keep conquering these business challenges in this ever-evolving landscape, connect with Matt Britton and learn more about his powerful keynote speaking platform.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
