As today's business landscape continues to evolve, one name remains synonymous with insightful, energetic, and captivating keynote presentations: Matt Britton. A renowned AI expert, new consumer expert, and global keynote speaker, Matt carries a wealth of experience from having worked with over half of the Fortune 500 companies and spearheading Suzy, a market research software platform with over $100 million in funding. This blog post will delve into how Matt empowers corporate audiences at workshops, offsites, and conferences, bringing fresh perspectives on pressing business issues and the impact of these on business, culture, and society.
Matt's narrative style shines a spotlight on recent developments that continue to reshape the marketing world. A case in point is Publicis' acquisition of Lotame, which gives it access to data on roughly 91% of internet-connected adults. More than just another business deal, this acquisition represents a strategic move to solidify Publicis' position in data-driven marketing, enabling them to hone more personalized and targeted campaigns.
With his entrepreneurial roots and deep understanding of innovative technologies, Matt dissects such complex events with authority, offering invaluable insights into how businesses can harness data to stay competitive. Matt's dynamic approach brings these stories to life, explaining in an engaging style what they mean for the audience's industries and how they can adapt to these shifts for long-term success.
Business is not just about data and technology, creativity and consumer psychology are equally important; Matt, as a new consumer expert, brings these stories to the fore as well. A refreshing example spotlights Bombay Sapphire's creative twist on promoting its gin product. Pairing with singer Rebecca Black, the brand introduced the “Tastes Like It's Friday” campaign, leveraging inventive DJ sets and office happy hours.
Matt breaks down these innovative marketing strategies for audience members, highlighting their significance in capturing consumer attention. His high-energy storytelling makes it easy for audiences to grasp how these innovative practices can be adapted to engage their customers better, thereby boosting brand value and recognition.
In an era marked by AI-powered business models, Matt's expertise as an AI specialist allows him to navigate the future of this fast-evolving aspect of marketing. Speaking to R/GA's significant shift towards generative AI following a boost from private equity firm Truelink, Matt discusses the inevitable future of AI-driven operations in the industry.
As CEO of Suzy, an AI-driven market research platform, Matt delves into the role AI plays in driving efficiencies and competitive advantage for modern businesses. His narratives simplify AI's complex landscape, transforming dull tech jargon into dynamic narratives, thereby assisting industry leaders in understanding and leveraging AI for business growth.
Lastly, Matt touches on how Walmart Connect seeks to enhance the “connective tissue” of retail media through its Display Advertising API. His expertise on the boundaries that exist between offsite and paid search ads, coupled with his signature storytelling method, allows audience members to comprehend and implement such strategies for improved advertising results.
In conclusion, Matt Britton's keynote presentations are more than just speeches; they're immersive learning experiences. His brilliant storytelling, coupled with an arsenal of first-hand experiences, brings to life real-world instances of how businesses thrive in the face of change and technological innovation.
If you are searching for a speaker who can illuminate the path to business success amidst constantly evolving industry trends, Matt Britton is the ideal choice. Not only does he provide insightful revelations into the dynamics of the business world, but his high-energy presentations also endow audiences with practical strategies to drive growth and competitiveness.
Those wishing to learn more about Matt’s keynote speaking platform are encouraged to get in touch. Discover firsthand how Matt Britton can inspire, inform, and ignite your team to navigate the complex business world with confidence and agility.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
