In an industry driven by dynamic shifts and innovative strategies, standing out often means taking bold, creative moves. This perspective is embodied by AI expert, New Consumer Expert, and global keynote speaker, Matt Britton. Contemporary marketing campaigns and pressing business issues serve as the backdrop to his high-energy storytelling that leaves audiences enlightened, entertained, and equipped with the knowledge to drive their businesses forward.
A recent movement in the marketing arena is the deployment of renowned personalities in advertising campaigns – a strategy masterfully employed by premium spirits brand Lobos 1707 and freelance services marketplace, Fiverr. Recognizable figures, such as NBA legend LeBron James and lifestyle enterprise connoisseur Martha Stewart, are now the faces of these brands' eccentric yet impactful campaigns.
Lobos 1707 cast LeBron James in an entertaining, spy-themed ad, adding a taste of extraordinary to an already premium spirit. Meanwhile, Fiverr took a humorous approach by portraying Martha Stewart as an underutilized intern, reinforcing the brand's message – that with the help of freelancers through Fiverr, even massive tasks can be accomplished efficiently and effectively.
Matt's ability to dissect these campaigns, identify their underlying strategies and interpret their impact on society stems from his vast experience in various industries. As a business consultant to more than half of Fortune 500 companies and currently the CEO of Suzy, a market research software platform, Matt's entrepreneurial spirit is instrumental in his storytelling arsenal.
Another noteworthy instance of powerful marketing is the collaboration between US Bank and T Brand Studio to celebrate the 100-year mark of the Harlem Renaissance. By leveraging The New York Times as a platform, they shed light on the achievements of the Black community, creating a fusion of empowerment, cultural appreciation, and progressive marketing. Matt's analysis of this initiative illuminates the intersection of socio-cultural developments, powerful
storytelling, and corporate responsibility.
One of the most daunting challenges for a business is navigating through rough waters, especially in an economic downturn. Matt's candid discussions with industry experts, such as Allbirds CMO Kelly Olmstead, bear insights that enable organizations to transform an unconventional pathway into a driving force for growth. It exemplifies the importance of brand building, especially investment in
awareness-driven channels, to sustain and flourish in challenging times.
In a similar vein, the importance of demand gen marketing cannot be overstated. An illuminated path to building buzz and driving qualified leads to your business begins with strategic and creative approaches. Opportunities for growth can be found in creative marketing tactics that cater to, engage with, and solve the pain points of the target audience.
Through his compelling and engaging keynote speeches, workshops, off-sites, and conferences, Matt Britton delivers powerful
presentations that inform, inspire, and ignite innovation across industries. His rich entrepreneurial background, hands-on expertise, and his more than two-decade-long career in advertising and marketing, all contribute to delivering impactful messages to corporate audiences.
Matt's high-energy approach to storytelling, combined with his keen insights on business, culture, and societal shifts, facilitates a transformative experience for his audience. His deep dives into contemporary issues and trending campaigns, provides a unique perspective for marketing leaders looking to elevate their strategies and ultimately, their business performance.
Contact Matt Britton today to delve deeper into the world of cutting-edge insights, transformative marketing strategies, and inspiring keynote speeches. Whether you're hosting a workshop, off-site, or conference, embedding Matt's expert perspective would provide your audiences with a compelling narrative, innovative strategies, and a fresh understanding of pressing business issues. Let's reshape the future of your organization through the power of storytelling.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
