As we navigate an era of unprecedented business transformation, it's essential to comprehend the confluence of cutting-edge technology, creative strategies, and innovative branding approaches – something that Matt Britton, AI Expert, New Consumer Expert, and Global Keynote Speaker, is passionate about.
With AI intricately interwoven in business models and frameworks worldwide, leading companies such as Unilever increasingly leverage this technology to their advantage. A testament to this fact is their Beauty and Well-being Group, which leads in utilizing AI to increase production efficiency. This innovative approach has not only bolstered operations but also resulted in heightening purchase intent for some of Unilever's brands.
Unilever's extraordinary feat in the adoption of AI typifies the broader marketing trend, that of harnessing technology to drive significant improvements operationally and enhance customer
experiences. The integration of AI enables Unilever to fine-tune its production processes, streamline workflow, and offer an improved outcome for its brands.
Similarly, Publicis' integration of Adobe's generative AI is reforming the way personalized content is scaled up. By fusing creative and generative APIs with AI-empowered intelligent systems, Publicis has amplified its capability to curate tailored content for its clients, catering to their unique requirements.
Tying in the new-age consumer consciousness and the rising pressure on brands to stand out, Nature's Sunshine's strategy in the supplement space is noteworthy. With agency partner Crispin, they’ve developed an integrated brand platform that eloquently communicates to consumers, cutting through the clutter of “label candy”.
In another interesting turn of events, brand Icy Hot has reimagined its brand narrative from function to fun. Working with The Martin Agency, their newest campaign led by Shaquille O’Neal targets everyday athletes, rooting for Icy Hot as not just a pain relief brand but one that fosters enjoyment and empowerment.
Issues like these in businesses significantly impact culture and society. Addressing this pressing need, Matt Britton brings his expertise to the fore, delivering powerful, high-energy storytelling based keynote presentations to corporate audiences at off-sites, workshops, and conferences. The CEO of the market research software platform, Suzy, he holds the accolade of being a renowned consultant for over half of the Fortune 500 and showcases a robust
entrepreneurial background.
During his engaging sessions, the confluence of technology and culture, distinct trends, and indispensable strategies are
intriguingly woven for the audience. Understanding the critical role these elements play, Matt offers incisive insights into how leading marketing and advertising companies tap into AI technologies, creative strategies, and brand narratives.
By observing companies such as Unilever, Publicis, Nature's Sunshine, and Icy Hot paving their way to success in an ever-evolving
marketplace, it’s clear to see the instrumental role of impactful strategies. The secret sauce to their growth, increased consumer engagement, and competitiveness is their prowess in leveraging AI, developing arresting content, and recreating brand narratives.
For understanding and implementing actionable insights like these, no one does it better than Matt Britton. With his immense experience and a keen eye on burgeoning trends, Matt’s keynote speaking sessions are designed for the audience looking to stay a step ahead in the dynamic market.
Now is the chance to be part of this thrilling journey. Contact Matt and learn more about his groundbreaking keynote speaking platform. Venture into a world of captivating insights and experience a transformation of your perspective on the intersections of business, culture, and society. With Matt Britton, it's not just about learning; it's about rebirth, renewal, and reinvention.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
