Lasting Legacies of the Millennial Generation | Live From New York, NY
ADTECH COMPANY SYSOMOS TAPPED MATT TO PAINT THE FUTURE OF THE CONSUMER FOR AN AUDIENCE OF BRANDS AND AGENCIES.

ADTECH COMPANY SYSOMOS TAPPED MATT TO PAINT THE FUTURE OF THE CONSUMER FOR AN AUDIENCE OF BRANDS AND AGENCIES.
Mat Britton talks with Nathan Latka about his journey in spinning out Crowdtap from MRY, and then re-branding Crowdtap as SUZY.
The reality is we want to watch the Super Bowl our way. We don’t care if it’s on NBC, ABC or CBS. We just want to watch the Super Bowl the way we watch our Netflix: On our Roku, Fire Stick, Apple Tv, iPhone & iPad. And we don’t want to have Cable to be able to watch it.
As our TV’s become more smart, and soon to be interactive and swipeable our TV’s home screen is going to go from this:
In 2007 the NFL had 11 of the top 50 shows on television.
In 2017 the NFL had 37 of the top 50 shows on television
The decline in TV ratings is solely due to the decline linear TV viewing
Advertisers really have nowhere else to go to capture the scale that the NFL delivers every week and despite political issues, concussions, etc this league isn’t going anywhere.