How I Evolved Into A Top Keynote Speaker

I often get asked a wide range of questions after I come off stage from my keynote appearances around the world. In connecting with other top business speakers here are some common themes on how the most prominent speakers rose to the top

The Gen 2020 Y Brand Quadrant

In order to win in this next decade, where Millennials will rule the household and the C-suite, American brands will need to decide:

  • Am I value OR am I luxury?

  • Am I a utility that helps my customer save time/money OR am I providing an experience valuable enough to look past Amazon for?

Suzy’s Matt Britton Says Millennials Are Just Getting Started

While it may sting to hear it, Suzy’s founder and CEO Matt Britton is right: millennials, you’re not that young anymore.

But that absence of youth is important to note. Because while brands and marketers seem to use the term “millennials” interchangeably with “twentysomethings” or “youth,” the reality is that the oldest millennials are nearing forty. And marketing strategy has to evolve to understand that reality. As buying power in households prepares to shift hands from Gen X to this generation, how will marketers adapt?

One on One: Consumer Insights with Matt Britton

In this conversation with DMN editor-in-chief Kim Davis, Matt describes how consumer needs are now driven from the sidewalk, and the importance of brands keeping their ears to the ground to understand consumer desires, which messages resonate, and whether brand safety issues are on the horizon.

Executive Innovation Show: Legacies of the Millennial Generation

In this episode of The Executive Innovation Show Podcast, Carrie Chitsey speaks with Matt Britton. Matt Britton is the author of Youth Nation, a best-selling book on building remarkable brands in a youth-driven culture. He is the CEO of Suzy.com and former CEO of agencies Crowdtap and MRY which sold to Publicis. 

Don’t be a Mr. Big

When I was just starting out with my agency back in 2002 there was one cold February morning when I had hopped on a 5am flight for my first big meeting with a major CPG in the Midwest. After 100 emails and cold calls it was finally on….