Consumer Behavior Archives - Page 38 of 38 - Official Blog Of Matt Britton

Speed Of Culture Podcast Interview | Win-Win-Win at Play: A Deep Dive into Klarna’s eCommerce Success

In a recent podcast episode, Klarna's CMO, David Sandstrom, shares insights on Klarna's success. With experience from major agencies and diverse industries, he emphasizes aligning incentives with customers, recognizing eCommerce trends, and taking a hands-on approach to leadership. He advocates for a customer-centric model and staying abreast of emerging trends.

Transforming Market Research: A Closer Look at Suzy’s Innovative Approach

As Matt recently explained to Brand Innovators, the rapid pace of consumer change demands that brands harness insights quickly—waiting months…

The Indisputable Impact of Generational Expertise in Shaping Today’s Business Landscape

Explore the indispensable role of generational expertise in today's business landscape. Dive into the unique characteristics of each generation, from the Silent Generation to Generation Z, and understand how their diverse values and behaviors impact market dynamics, shape effective communication strategies, and influence customer satisfaction. Harness the power of generational knowledge to drive your business growth.