Consumer Centricity to Fuel Growth with Pamela Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America

Pamela Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Pamela delves into Pernod Ricard's effort to reimagine its marketing strategy amidst the pandemic, the importance of leveraging data to understand the what and why of consumer behavior, and how they’re adapting to the consumer-activist and alcohol-conscientious Gen Z.

Unveiling Moderna: A Journey of Science, Humanity, and Innovation with Chief Brand Officer, Kate Cronin

Moderna's chief brand officer, Kate Cronin, transitioned from science to PR and now leads the company's reputation and brand strategy. She aims to strengthen the connection with consumers, refine brand presence, and communicate Moderna's narrative through an edutainment approach. The company targets diverse audiences to promote preventive vaccination and advocates for taking risks and pushing boundaries.

Shaping a New Era in Music with Maria Weaver, President of Warner Music Experience (WMX) at Warner Music Group

Maria Weaver, president of Warner Music Experience (WMX) at Warner Music Group, discusses pioneering efforts to unite assets and artists, harness first-party data, expand revenue opportunities, and cultivate positivity in the latest podcast episode of The Speed of Culture. Weaver’s creative leadership has transformed the company, setting unprecedented industry standards with a focus on authentic artist-fan connections and brand collaborations.

Empowering Gen Zalpha in a Phygital World with Kristin Patrick, EVP & Chief Marketing Officer at Claire’s

Kristin Patrick, EVP & CMO of Claire’s, discusses the brand’s 60-year history and initiatives like empowering Gen Zalpha and merging physical and digital strategies. She has driven remarkable results in omnichannel retail, fashion, and entertainment. At Rakuten, Marineau boosted brand awareness by 4.5 points and increased buyers by 10% through a Super Bowl campaign featuring Alicia Silverstone.

Playing the Field with FIFA: How Frito-Lay Approaches Modern Marketing with Brett O’Brien, CMO at Frito-Lay North America

PepsiCo and Frito-Lay prioritize consumer-centric operations. In an interview with Brett O’Brien, CMO of Frito-Lay North America, the focus on transparency, sports marketing, and evolving brand storytelling is highlighted. O’Brien's expertise in marketing iconic brands like Lay’s, Cheetos, and Gatorade is evident. The podcast also delves into Frito-Lay's approach in leveraging global events to engage consumers.

The First Influencer: Exploring Paris Hilton’s Journey from Icon to Entrepreneur with Krystal Hauserman, Chief Marketing Officer of 11:11 Media

Paris Hilton has evolved into an influential media personality and entrepreneur, shaping 11:11 Media's future. Krystal Hauserman, 11:11 Media's CMO, has played a key role in this transformation. They have successfully diversified the brand, achieving significant success in retail and entertainment. The discussion also covers the evolving creator-consumer landscape and future consumer engagement opportunities.