Matt delivered his largest keynote to date at the SAP FKOM Summit in Barcelona Spain. In this 30 minute comprehensive talk he deliver a global outlook on the impact of millennials on culture, society, and business.
Get ready to find out how millennials are slaying the HIPPO - the Highest Paid Person's Opinion - and driving businesses to become more data-driven. We dig into how decisions are often made on hunches and gut instincts, and not with data, and how the HIPPO is an equal opportunity destroyer. Hear about real-life examples of decisions made without data, such as the Bud Light bottle label and the Watermelon Oreo, and the consequences they faced as a result.
Matt sat down with Kevin Siskar of ambition today to discuss Suzy and why brands need to become more consumer centric for the millennial generation
A story on the launch of marketing intelligence software Suzy founded by entrepreneur Matt Britton
Matt Britton was named to the Campaign Magazine 40 Over 40 list of progressive digital marketers.
Ad Agency covers the launch of Suzy and Matt’s decision to transition from Agency world to the wonderful world of SaaS!
ADTECH COMPANY SYSOMOS TAPPED MATT TO PAINT THE FUTURE OF THE CONSUMER FOR AN AUDIENCE OF BRANDS AND AGENCIES.