Navigating the Fast-Paced Evolution of Consumer Expectations Wit Nissan’s Global CMO Allyson Witherspoon

The automotive industry is evolving due to changing consumer expectations, necessitating quicker R&D cycles and software-defined vehicles for swift updates. Brands must prioritize consumer needs, balancing in-house software development with partnerships for superior user experiences. Personalized communication, dealership data management, and adapting to consumer trends are critical for maintaining relevance and loyalty.

Catching a Ride with Uber: The Brand’s Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising

Uber revolutionized ride-sharing and ventured into advertising. Mark Grether, Uber Advertising's vp and general manager, discusses its growth and engagement strategies. He has a strong background in digital disruption and assists companies in various sectors. Key takeaways include audience-centric advertising, talent nurturing, and unlocking advertising opportunities through first-party data on delivery and mobility sides.