In a digital economy that moves at an unprecedented speed, making sense of pressing business issues, trends and technologies requires an individual who is not just well-versed in the field but also possesses decades of hands-on experience. That individual is Matt Britton – an AI expert, new consumer specialist, and a celebrated global keynote speaker.
With an insatiable appetite for modern business trends, Britton is renowned for delivering powerful keynote presentations that don't merely highlight the problems; instead, they dissect, analyze, and finally provide workable solutions. His audience leaves with not just fresh insights but actionable strategies to conquer what's next.
A case in point is the current state of the Creator Economy. Esteemed platforms like Instagram and TikTok have been transforming the Creator Economy by continually optimizing their space for TV streaming. They aim to outpace the competition while simultaneously tapping into higher ad rates and penetrating new demographics.
However, it's not been smooth sailing, thanks to the burgeoning presence of paid subscription services like Netflix, Amazon Prime Video, and Disney+. Free ad-supported television (FAST) channels have seen a marked decrease in ad revenue, leading to partnerships with creators to rake in more viewers.
Britton skillfully maneuvers these business challenges by weaving them into compelling narratives for the corporate world. His high-energy storytelling sparks intrigue and understanding in complex issues, which makes him a favorite at workshops, offsites, and conferences. Through these interactive sessions, he paints a clear, insightful picture of the challenges and opportunities presented by the increasingly competitive TV streaming landscape.
Britton unabashedly delves into the recent trend of social media giants like Instagram and TikTok mimicking successful features from one another in their ambitious run to compete in the TV streaming space. They have a formidable opponent in YouTube, whose early entry and continued dominance in the field set the stage for everyone else. Drawing on YouTube’s success story, Britton formulates effective strategies that can arm Instagram and TikTok with its own arsenal to thrive in the world of TV streaming.
Speaking from diverse experiences running a market research software platform, Suzy, and consulting for over half of the Fortune 500 companies, Britton asserts that the Creator Economy's primary challenge isn’t technology, but tactics. These platforms need masterful tactics to adapt short-form video content for larger screens and secure game-changing entertainment like sports rights. The cherry on the cake would be to incentivize creators to develop content that appeals to TV audiences sincerely.
Aware that a knowledge landscape is constantly evolving, Britton keeps his audience up-to-date with the most recent happenings in the creator economy space. He brings to the table insights on key industry events and influential personalities, thereby shedding light on the rapidly changing digital environment.
The potential acquisition of TikTok, trends in media spending on the platform, or newly tested features – these aspects, and more are brought forth in Britton's keynotes. His insights go beyond mere reporting to invite in-depth discussion of the impact of such developments on business, culture, and society.
As the CEO of Suzy, Britton has raised the bar when it comes to entrepreneurship. His company has successfully raised over $100 million, virtually speaking volumes about his infinite capabilities in handling contemporary business challenges. The intersections of AI, digitization, brand building, and crowd-sourced intelligence are no longer daunting, thanks to his unparalleled expertise and experience.
Matt Britton’s expertise lies in transforming complicated business concepts into digestible narratives, spiced with engaging statistics and facts, using his solid storytelling approach. His unique ability to captivate audiences and deliver incisive analysis on the current state of the digital world has led him to become one of the most sought-after keynote speakers globally.
Are you ready to stay one step ahead in a relentlessly evolving digital economy? Get in touch now to learn more about Matt Britton’s keynote speaking platform. His energetic, insight-packed presentations are guaranteed to provide your audience with the tools they need to navigate the digital landscape confidently and tactically. It's certainly an opportunity not to be missed.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
