In today’s dynamic business landscape, keeping audiences engaged and informed during presentations can be a daunting task. It requires a deft touch, a deep understanding of the audience's needs, and a flair for storytelling. Parade this stage with a captivating splash of energy, and you have global keynote speaker, Matt Britton.
Having worked with over half of the Fortune 500 companies, Matt has crafted a niche for himself as an AI expert and consumer trend forecaster. As the CEO of Suzy, a market research software platform that has raised over $100 Million, Matt leverages his entrepreneurial skills to tackle key business issues, delivering informative and engaging keynote speeches for corporate audiences at workshops, offsites, and conferences.
A master at marrying business intelligence, consumer trends, and advances in technology. Matt has exemplified his ability in dissecting recent marketing trends. Amongst these is the innovative strategy by Jack in the Box, which beyond the traditional quirky TV ads, has harnessed popular culture through the new “So Munch More” brand platform designed by TBWA\Chiat\Day Los Angeles. This resonates with consumers by creating meaningful connections with cultural touchpoints like the shows “Hot Ones” and “Call Her Daddy.”
Matt provides expert commentary on the emerging trends, noting that such strategies align with the digital-driven narrative of our time where consumers crave authentic, culturally relevant content. Businesses that can tap into these cultural symbols can drive brand impact, engagement, and loyalty, as Jack in the Box's initiative shows.
Turning to the growing influence of influencer marketing, 2025 is set to witness an increase in brands leveraging these powerful
individuals. A stunning 59% of marketers have plans to partner with more influencers this year. Matt unpacks the critical role influencers play in brands reaching their target audiences, especially with consumers exploring new social media platforms.
Coors Light's innovative “Obstructed Brews” campaign is another game-changer Matt expertly dissects. Using AI technology, the campaign invites fans to share photos of their obstructed views at baseball matches for a chance to win cash prizes via Venmo. This strategic move enhances fan experience, bolsters brand engagement, and intensifies awareness for Coors Light showing how AI can create interactive campaigns that redefined brand engagement.
Then there's the narrative of California Pizza Kitchen's midlife crisis stunt. A clever marketing trick employing a social-first approach to generate buzz and enthralling connection with consumers. Matt underscores the importance and effectiveness of such authentic and engaging tactics, particularly for brands without extensive advertising budgets.
The evolution of marketing and the creative strategies brands are utilizing to stay at the forefront are proof of a rapidly changing digital environment. Through his sharp analysis, Matt helps audiences navigate these new avenues, sharing actionable insights on engaging audiences and fostering business growth.
But what truly sets Matt apart is his high-energy storytelling approach which breathes life into statistics and trends, transforming them into clear narratives that captivate and resonate with audiences. His wealth of experience, deep industry knowledge, and charismatic delivery make each of his keynotes not just an enlightening
experience, but one that is truly enjoyable as well.
While the world of business continues to evolve at a breakneck speed, Matt Britton stands at the forefront, ready with the necessary tools and insights to help businesses weather the storm and come out triumphant. Harness the power of his expertise and bring fresh perspectives to your businesses.
If you want to make sense of these shifting sands and successfully navigate the complex business wilderness, reach out to Matt Britton. Be energized, informed, and inspired through his unrivaled keynote speaking platform. The key to making your next corporate event a resounding success is just a call away.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
