In the ever-evolving world of business, keeping up with the latest trends, innovations, and shifts in consumer behavior is crucial. One individual who has consistently had his finger on the pulse of these changes is Matt Britton. As an AI expert, new consumer expert, and global keynote speaker, Matt brings an insightful and engaging perspective to the most pressing issues businesses face today.
One of the defining elements distinguishing Matt from other experts in the field is his powerful, high-energy storytelling approach. This approach, paired with his extensive experience consulting with over half of the Fortune 500 companies and helming Suzy, a market research software platform backed by over $100 million in funding, makes for captivating keynote presentations that drive business insights and change.
A recent focus in Matt's discussions includes the surging activity within the nonalcoholic beverage industry. The triumph of Publicis in securing the Coca-Cola media account is a testament to the growth and innovation present in this sector. In the wake of Coca-Cola launching its prebiotic soda and PepsiCo acquiring Poppi, a prebiotic soda company, this industry is set to experience a renaissance. Matt aptly leverages these unfolding narratives to illuminate the significance of recognizing and getting in on the ground floor of burgeoning market trends.
Matt also delves into the transformative strategies companies are employing to drive consumer engagement. Looking specifically at Peroni and its race-themed campaign, Matt provides an analysis of how the company is placing nonalcoholic beer in the pole position to cater to changing consumer tastes. This strategic shift towards nonalcoholic offerings in a period of market growth is another lens through which Matt explores the evolving consumer market, offering in-depth perspectives on catering to modern consumer preferences.
Companies are constantly finding innovative ways to engage their target audience, and Buffalo Wild Wings is no exception. For their March Madness campaign, the company cleverly adopted infomercial tropes to sell novelty goggles as a bold way to watch multiple games concurrently. Matt explores how bypassing traditional marketing techniques, like this campaign, can create exciting consumer experiences and build memorable brand moments.
The future of retail media networks is another significant issue under Matt's spotlight. As these networks face obstacles such as measurement concerns, a lack of automation, or intensified competition, navigating these platforms can pose a challenge. Leveraging his experience and business acumen, Matt offers guidance on overcoming these obstacles, helping marketers aim to effectively utilize retail media networks for advertising and promotional purposes.
The crossroads of business, culture, and society are continually intersecting and he provides platforms such as his Q&A series to delve into this. Speaking with leaders like Julie Haddon, Chief Marketing and Commercial Officer of the National Women’s Soccer League, Matt explores how brands embrace and thrive in their unique positions. Discussing how the league is breaking barriers through strategic brand partnerships, Matt sheds light on how to operationalize this strategy to resonate with target audiences.
Drawing on his diverse expertise, Matt Britton captivates corporate audiences at workshops, offsites, and conferences alike. He delivers deep-diving discussions on a wide range of topics, combining key business insights with a fresh understanding of evolving consumer preferences and the dynamics of today's markets.
In an era where seismic shifts in the marketplace are becoming the norm, Matt Britton's invaluable insights and future-forward thinking can be your guide. With his high-energy storytelling style and knack for decoding complex business issues, he empowers audiences to not just tackle but triumph over challenges in the world of business and beyond.
Ready to dive deep into pressing business issues, uncover actionable insights, and prepare your team for what lies ahead in a rapidly evolving market? Contact Matt Britton for more information on his keynote speaking platform. Let his proven expertise lead your team to unleash and harness their full potential in any business landscape.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
