If you're seeking solutions to pressing business challenges or yearning for rainfall impactful insights, look no further than Matt Britton, the global keynote speaker, AI expert, and new consumer guru. With his unique blend of high-energy storytelling, vast consulting experience, and innovative entrepreneurial background, Matt delivers powerful keynote presentations that illuminate the path towards digital proficiency and business success.
In a world where marketing has undergone a paradigm shift with the advent of AI and data-driven strategies, understanding the art of storytelling is crucial. One recent example was highlighted by Macy's CMO, Sharon Otterman, in her discussion about their recent holiday campaign.
Macy's, with its renowned Thanksgiving Day parade, unlocked the power of weaving together a unified narrative across all marketing platforms. They utilized engaging visuals and riveting messaging surrounding their gift guide, stimulating a cohesive brand story that resonated with customers globally. The result? A significantly augmented brand awareness and increased customer engagement.
But Macy's isn't alone in mastering the art of storytelling. JCPenney's ‘Really Big Deal Reveals' campaign, which premiered during Amazon's “Thursday Night Football,” executed a similar approach. They maintained a consistent narrative that kept their audience captivated, attracting new customers consistently. Conversely, Google Shopping embraced the festive spirit with a fun, game-show-style campaign incorporating celebrities like Dwayne Wade and Gabrielle Union, introducing a competitive edge to pull in consumers.
These case studies underline a recurring theme that Matt Britton emphasizes in his powerful keynotes – the strength of storytelling. His narrative-driven presentations, combined with his extensive experience consulting for over half the Fortune 500 companies, offers corporate audience a unique blend of informative and captivating content.
In line with the future of martech, the newsletter also featured the “2025 Global Market Research Trends Report,” sponsored by Qualtrics. This report, compiled from feedback gathered by over 3,000 researchers across 14 countries, aims to deliver the emerging trends shaping the marketing landscape in the coming years. With this, businesses and marketers can stay ahead of the curve by leveraging valuable insights.
One such innovative example is Sierra Nevada’s AI-powered CTV campaign. This pioneer strategy of creating connected TV ads using AI accentuates the importance of adopting technology in modern marketing strategies. It's an extraordinary testament to how brands are leveraging AI to capture consumer attention in transformative ways.
Matt Britton not only addresses these profound marketing shifts but provides implementable solutions. Drawing from his entrepreneurial background, as the CEO of Suzy, a market research software platform that's raised over $100 Million, he masterfully guides businesses on their journey towards AI and technology integration.
Beyond tackling individual obstacles on stage, Matt injects his innate entrepreneurial spirit into his keynote sessions, offering invaluable insights from critical trends to efficient strategies for adaptation in the evolving digital era. Whether it's workshops, offsites, or conferences, Matt rises to the occasion, delivering top-tier solutions embroiled in dynamic storytelling, thereby aiding businesses to thrive amidst the constant flux.
As we venture into an increasingly interconnected realm shaped by innovative campaigns and AI-driven strategies, such keynote sessions ought to be a cornerstone for every ambitious business. More than ever, companies need the intellectual arsenal that contenders like Matt Britton provide to manoeuvre through the competitive landscape.
Ready to level-up your conferences or workshops with high-energy, actionable insights, and a masterclass in storytelling? Reach out to Matt Britton today and see how his keynote presentations can provide you with the knowledge nexus of AI, new consumerism, and the transformative power of a well-spun narrative. Your journey towards marketing success starts with a single step – and that step could indeed be a Matt Britton keynote. So why wait? Let's start scripting your resounding success story, today!
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
