In today's fast-paced digital landscape, transformative events such as the Cannes Lions International Festival of Creativity encapsulate the shift towards increasingly tangible applications of artificial intelligence (AI) in marketing. Experts, creatives, and business pioneers such as Matt Britton, a renowned AI Guru, New Consumer Expert, and global keynote speaker, provide invaluable insights into these developments and their impact on a host of pressing business issues.
For years, AI has been a hot topic within the business community, often esteemed for its high-level ideas and promises of
revolutionizing industries. However, as innovations continue to evolve, the emphasis is now on practical application and real-world problem-solving. Marketers are leaning away from the hype and instead looking for tangible results that can transform their strategies in crucial, meaningful ways.
At the Cannes Lions festival, AI companies are expected to put forth real tools to demonstrate how technology can aid the marketing process. Among the newcomers to this year's festival is Perplexity, an AI-powered search engine, hosting private events which shed light on the importance of social media creators in today’s business ecosystem. Similarly, AI brands such as Anthropic aim to exchange ideas regarding the evolving narrative around influencer marketing strategies.
Despite some industry powerhouses, like OpenAI, choosing to skip formal events at Cannes, there's no doubt that the festival serves as a significant conduit for AI enterprises to demonstrate their capabilities to critical decision-makers such as Chief Marketing Officers and media buyers.
As an experienced AI professional and the current CEO of the $100 million-funded market research software platform, Suzy, Matt Britton is no stranger to the massive implications of AI in business. Matt's high-energy storytelling and consulting experience with over half of the Fortune 500 have positioned him as a leading figure in this space. His expert knowledge and entrepreneurial spirit drive him to share how AI can affect business strategies, culture, and society and shape the future of marketing.
Matt’s presentations not only educate and inform, but they also inspire. He brings a fresh perspective to corporate off-sites and workshops, with each keynote tailored to the specific needs of his audience. His approach of blending insightful knowledge with engaging storytelling allows complex concepts to become accessible and exciting. Given his robust background in entrepreneurship and AI, Matt understands the need to keep pace with the constantly evolving business landscape, and his speeches communicate this vital ability to adapt and thrive.
What sets Britton apart is his capacity to translate complex technological advancements, such as AI applications in marketing, into digestible and actionable insights. This unique edge enables him to equip audiences with the tools necessary to navigate the increasingly digital world effectively and competitively. Moreover, his keynote presentations deliver key insights into how these technological advancements drive transformative changes in business and societal landscapes.
The essence of the creator economy is also part of Matt’s serious considerations. The recent launch of Lowe's DIY influencer network and collaborations between NBCUniversal and Estée Lauder with emerging creators underline the growing importance of creators in the marketing and entertainment industries. These strategic moves signify a critical shift towards a more democratized and impactful way of reaching audiences, and in all his talks, Matt skillfully explores these dynamics.
The world of business is evolving continually, with creators, AI, and technological tools becoming increasingly central to marketing strategies. Leaders like Matt Britton lead the way, guiding companies and individuals alike to harness the power of these changes to unlock substantial growth and success. Interested in learning more?
Find out how Matt Britton's key insights can inspire your professional development or invigorate your next corporate event. His expertise in AI, the creator economy, and transformative marketing offer an invaluable perspective for any business aiming to forge a strong and relevant presence in the digital age. Get in touch to learn more about Matt's keynote speaking platform, and make sure your organization is not only keeping pace with change but driving it.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
