In the constantly evolving world of digital media and content creation, boundaries are continually being pushed, reshaping traditional industries and business models. Matt Scharf and his friends at Good Good Golf are vivid proof of this evolution. Their journey from casual golf enthusiasts to prominent digital content creators exemplifies the power and influence of the new-age digital media landscape, an area of immense interest for AI Expert, New Consumer Expert, and global keynote speaker Matt Britton.
Britton, with his vast experience consulting for over 50% of the Fortune 500 and a rich entrepreneurial background – currently acting as CEO of a market research software platform, Suzy – utilises high energy storytelling to dissect such pressing business issues, giving corporate audiences impactful insights at workshops, offsites, and conferences.
The rousing success of Good Good Golf isn't just serendipity. It is a deliberate, methodical journey where astute digital savvy meets creativity and enterprise. The much-celebrated video showing Scharf's astounding hole-in-one shot is a testament to their vibrant allure. Garnering over 5 million views, this memorable moment became a lightning rod that thrust Scharf and his troop into digital stardom. It helped propel them to their current stature, boasting almost 2 million subscribers who relish their engaging content and infectious enthusiasm.
However, the magic doesn't stop there. The burgeoning YouTube channel attracted the attention of traditional broadcasters too. Recognizing a golden opportunity to tap into the ‘golf bros's' fandom and blending it with their established viewer base, NBC's Golf Channel partnered with Good Good Golf in 2023. This collaboration signaled a broader shift within traditional media outlets towards content creators, recognizing the enormous value of their influence and popularity.
NBC’s executive vice president of golf, Tom Knapp, sees this merging of audiences as a two-way street. It helps content creators like Good Good Golf broaden their reach while giving traditional broadcasters access to the more youthful demographics that make up YouTube’s viewer base.
This new era in which social media stardom is being harnessed by traditional broadcasters bears testimony to the metamorphosing media consumption landscape. As an expert in contemporary consumer trends, Matt Britton brings his entrepreneurial background to the fore, delivering keynote speeches that unpack these changes and their implications for businesses trying to adapt to new consumer behavior.
Britton's dynamic storytelling approach brings these issues to life, highlighting how creators like Good Good Golf disrupt their industries and the opportunities this presents for innovation and growth. His focus extends beyond the rise of influencers and the shifting media landscape. He connects these changes to broader societal trends, conveying the practical implications and potential opportunities for his corporate audience.
Britton's substantial experience in advising Fortune 500 and a deep understanding of AI and digital marketing allows him to offer enriched insights and guidance. His hands-on entrepreneurial background gives him a unique vantage point to dissect these trends and glean their business implications. Britton’s engaging style allows him to distil complex concepts into actionable insights, making his keynotes a rich asset for corporate offsites, workshops, and conferences.
In this ever-changing media landscape where creativity and audience engagement reign supreme, never before has there been a more pressing need to adapt and harness new opportunities. Matt Britton's powerful keynotes provide corporate audiences with fresh perspectives and strategies to navigate this dynamic environment.
To learn more about his keynote speaking platform and how you can benefit from his vast experience and knowledge, contact Matt Britton today. Let his riveting storytelling and expert insights guide you through this brave new world of digital media and content creation, giving your business the competitive edge it needs to thrive.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
