If Powerade’s newest campaign is any indication, understanding and connecting with your audience is more than a buzzword, it's the very essence of successful marketing. The Coca-Cola-owned brand has taken a strategic move to appeal to its market audience – sports enthusiasts and future soccer stars. The revolutionary “Pause is Power” platform is a testament to knowing your audience, their journey, and aligning your brand story to resonate with them.
New Consumer Expert, Matt Britton, emphasizes the importance of understanding the power dynamics in consumer culture. Drawing from his illustrious career workings with over half of the Fortune 500 companies, consulting for top-notch brands, and currently commanding as CEO of Suzy – a leading market research software platform, Britton demonstrates how making strategic connections like Powerade can define a brand.
As a renowned global keynote speaker, Britton merges high-energy storytelling along with pressing business insights to deliver profoundly impactful presentations. He specializes in engaging corporate audiences, delivering at various events such as conferences, offsites, and workshops. His speeches are tailored to address current business issues and their societal impacts, shedding light and unraveling perfectly the potential these issues hold in shaping our future.
Powerade’s celebrated campaign illustrates strategic foresight – associating itself with the next generation of soccer stars and the vital upcoming soccer events. These prospective sports-induced communal moments will affect not just the sports world but are likely to create ripples that would echo into business and societal sectors.
Matt Britton’s power in relating compelling stories from his experience transforms such instances into enlightening learning sessions for businesses. He talks about how Powerade cleverly utilizes the power of sports to strengthen its market position. How it manages to foster deeper connections with fans and athletes, through a simple yet powerful messaging: the importance of both physical and mental endurance in achieving greatness in sports.
Yet, the business landscape isn't just about strategic marketing campaigns. It also involves shifts in responsibilities and personnel, like the recent departure of Peloton's CMO. It contemplates changes in marketing strategies, as seen by Jim Beam's move to target
budget-minded consumers. It involves grappling with formidable challenges, akin to those Google currently faces in preserving its dominance in the digital landscape. It's about using innovation for standing out in competitive markets, like Zaxbys has done in the chicken category.
What makes Matt Britton an exceptional keynote speaker is his knack for addressing these very topics and more. Drawing from his rich consulting experience and entrepreneurial journey, he guides audience members to see beyond the obvious and grasp the underlying
implications these changes hold. Each high-energy presentation he delivers is a crash-course in understanding and tackling business challenges head-on.
Matt's success as the CEO of Suzy, the leading market research software platform that has raised over $100 Million, is a testament to his strategic foresight and astute business acumen. His sessions are not only informative but deeply align with practical business tactics that are built on data and real-world insights.
In a rapidly evolving business climate, standing still is regressing. Staying in-the-know about pressing business issues and understanding their societal and cultural implications is critical for businesses. This is what Matt Britton, a globally recognized business leader and Keynote speaker, insists upon – staying one step ahead in the game.
Every session with Britton takes attendees on a strategic journey where insights unravel, complications dissolve, and solutions become clear. Request a conversation with Matt Britton to learn more about his keynote speaking platform and how he can help your business understand and overcome burgeoning challenges. Discover the power of understanding your landscape from a proven expert in consumer culture and business development – every word is an insight, every session a step closer to success.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
