If you're in pursuit of actionable insights, visionary perspectives, and dynamic presentations about the modern consumer landscape, AI and consumer behavior expert, Matt Britton, is the game-changer you need. Delivering powerful keynote presentations across the globe, Matt's unique and high-energy storytelling style has the power to captivate and inspire audiences of every stripe.
Through intense case studies, solid business acumen, and in-depth analysis, Matt takes apart the pressing business issues observed by industry juggernauts such as Dollar Shave Club, Amazon, Hyundai, and Disney, while exploring how to navigate the evolving marketing and advertising landscape.
A case in point is Dollar Shave Club, a direct-to-consumer titan known for its disruptively innovative marketing tactics. After a period under Unilever's umbrella that CEO Larry Bodner referred to as “neutering” the brand's edginess, the razor giant is returning to its roots. This return to the original disruptive nature is a modern lesson in the necessity of maintaining brand identity and pushing the boundaries to retain consumer interest.
Similarly, Amazon's aggressive strides in the retail media realm through its Amazon Retail Ad Service highlight another essential trend. By leveraging advanced advertising technology, Amazon empowers retailers with the ability to manage contextually relevant campaigns. This unveils the e-commerce behemoth's efforts to continually dominate the retail terrain while enhancing its ad capabilities, leading to implications on the business, culture, and society.
Convergencies in diverse industries also came into play when Hyundai collaborated with Amazon Autos. Demonstrating how a vehicle can easily be an “Add to Cart” item, this campaign embodied the seamless integration of e-commerce, and automotive industries, epitomizing the impact of online car shopping on modern consumer behavior.
Additionally, Disney's increased investment into advertising options in the face of heated streaming industry competition exemplifies the importance of staying ahead in the media industry. Merging Hulu + Live TV and Fubo illustrates Disney's firm commitment to bolstering its advertising power, taking on market realities with strategic foresight.
Understanding these ever-evolving patterns in consumer behavior and technology utilization is not only fascinating but also pivotal for executives, brands, and businesses. Matt Britton serves as a compass in this shifting landscape. Equipped with experience consulting for over 50% of Fortune 500 companies, his unbridled entrepreneurial spirit, and the CEO role at Suzy — a market research software platform with an impressive $100+ million in funding — Matt's vibrant keynote delivery brings all these elements to life with revelatory insights and practical applications.
Each keynote, conference, workshop, or offsite hosted by Matt is a rich knowledge experience, bridging the gap between theory and practice through engaging narratives. His profound understanding of diverse sectors, technological integrations, and consumer psyche fundamentally changes the way we approach challenges, offering insightful concepts and tools to tackle them head-on.
In a world where the only constant is change, it’s time to learn from a speaker who not only understands this, but also knows how to navigate the tumultuous waters of the changing tides. If making sense of the complex web of modern consumer behavior and trends, and effectively translating them to business success is your priority, it's time to turn to Matt Britton.
Contact Matt Britton, the consummate keynoter, to gain acumen into how he can unlock new paradigms for your audience. Transform your next corporate gathering with insights that both resonate and ignite action.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
