In a rapidly changing business landscape, the key to staying ahead of the curve often lies in innovative thinking, strategic planning, and adapting to evolving consumer preferences. This is a key tenet preached and propagated by AI expert, new consumer expert, and global keynote speaker Matt Britton. A look at the recent marketing campaign by the fast food titan McDonald's provides an apt example of strategic innovation and audience engagement that aligns seamlessly with the insights offered by Matt – a seasoned entrepreneur and consultant for globally renowned corporations.
McDonald's recently set the industry abuzz with the introduction of its Chicken Big Mac – a new twist on the classic offering with chicken replacing beef as the main protein. But what's unusual about a new menu item, you may ask? The answer lies in the unique marketing campaign crafted to promote this new offering. Termed as the “McDonnell's experience,” the campaign included a dupe restaurant, a livestream push, a dynamic new commercial, an exciting Zynga mini-game, and even a Sphere takeover. By creating a standalone experience inclusive of a faux restaurant scenario and digital elements, McDonald's demonstrated an unparalleled flair for audience engagement.
What does this mean for businesses navigating an uncertain future? It's about adaptability and the capacity to evolve with changing consumer preferences. New initiatives and out-of-the-box thinking create vibrancy around the brand and its offerings. It's this agility and foresight that Matt Britton brings to the table through his powerful keynote speeches, aimed at corporates across sectors, in workshops, offsites, and conferences.
Utilizing a high-energy storytelling-based approach, Matt draws on his rich entrepreneurial experience and his tenure as the CEO of Suzy, a market research software platform that has raised over $100 million. His undying enthusiasm and instinct, along with his deep understanding of AI and the new consumer, make him a force to be reckoned with. Be it his insights into marketing strategies or his take on creating customer-centric experiences – like McDonald's did with their multi-faceted marketing campaign – Matt encapsulates the essence of what businesses need to focus on to navigate today’s competitive marketplace.
Importantly, the recent McDonald's campaign underlines a critical factor that Matt consistently emphasizes – the impact of business decisions on culture and society at large. Companies have immense influence over how society behaves and evolves. The way McDonald's sought to make the Chicken Big Mac debut memorable, involving, and interesting to its customers is a lesson in how businesses can shape cultures while winning market share and boosting bottom lines.
It’s such holistic understanding, gleaned from consulting for more than half of the Fortune 500, that Matt Britton provides to his audiences. His diverse encounters inform his effortless navigation of a range of business topics, from artificial intelligence to consumer behavior. His commitment to his craft is evident in the way he merges meticulous research with engaging narratives, leaving his audiences enriched, informed, and ready to take action.
To sum up, Matt Britton's keynotes are more than ordinary speeches – they are transformative experiences, encompassing real-world examples like the McDonald's marketing campaign, aiming to provide the audience with a fresh perspective on the modern business world. His deep understanding of AI, the new consumer, and his entrepreneurial background, all converge in his enlightening talks, guiding businesses towards better engagement, innovation, and success.
In a world where businesses are constantly competing to stay ahead, learning from seasoned professionals like Matt is indeed a privilege. Are you ready to experience such a transformative journey? Contact Matt Britton to learn more about his keynote speaking platform and begin your voyage toward innovative business success.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
