In a rapidly changing world where consumer sentiment drives every noticeable shift in the business landscape, understanding these movements has never been more important. According to a recent study by iHeartMedia, nearly half of all consumers feel ignored by marketers. Digging deeper into this revelation, three quarters of these frustrated consumers express a preference for brands that align with their values. This highlights an alarming disconnect between the messages that marketers put forth and the expectations of consumers.
One prominent voice leading the exploration into this market drift is AI Expert, New Consumer Expert, and global keynote speaker Matt Britton. Leveraging his extensive background of consulting for over half of the Fortune 500 companies, Britton has synthesized a unique and compelling perspective on these trends, gleaned from his entrepreneurial experience as the CEO of Suzy, a market research software platform that has raised over $100 million.
Britton is known not only for his prowess in the realm of artificial intelligence and consumer-centric marketing, but also for his high-energy, engaging storytelling approach during his keynote presentations. Through these spirited and enlightening discourse, he illuminates pressing issues that impact business, culture, and society at large, and introduces creative solutions for common business challenges during corporate workshops, offsites, and conferences.
Projects like Duolingo's collaboration with Netflix, which cleverly utilized the popularity of ‘Squid Game' to encourage language learning, are examples of how brands are creatively pivoting towards a more personalized and authentic marketing approach that clearly resonates with the consumer. Britton expertly dissects the impact and undertones of such innovative marketing events, using them to craft thought-provoking narratives and share actionable insights during his presentations.
Recent industry shifts, such as the partnership formed between WPP and Universal Music Group, are meticulously analyzed by Britton in his keynotes. This profound collaboration aims to hone in on the power of music culture, thereby providing the agency network's clients with access to artists, a rich music catalog, and data insights. By exploring new applications of AI in the music industry, brands can incorporate music culture into their marketing strategies – a technique that Britton believes can unlock deeper levels of emotional connection with audiences.
The unstoppable influence of platforms like TikTok Shop, that reported sales exceeding $100 million on Black Friday, is another realm where Britton has shown his expertise. He deciphers the factors contributing to such surprising growth, offering insights on how businesses can strategize to utilize burgeoning platforms for their growth.
As we edge closer to the Super Bowl LIX, Britton's attention is fixated on tracking every ad that will be featured in the event. With brands like Stella Artois making a return after a two-year hiatus, he underscores the pervasive potential of advertising during major events.
Beyond these, Matt Britton continues to deliver powerful keynotes on a myriad of pressing business and social issues that are shaping our world today. He underscores the importance of businesses understanding and honoring consumer preferences and values. His strikingly unique approach, backed by data-driven insights and real-world examples, empowers industry leaders to steer their brands in a direction that truly resonates with their consumers.
In a rapidly evolving digital era where the divide between brands and consumers seems to be increasing, businesses would do well to benefit from the insights and guidance offered by Matt Britton's powerful keynotes. To learn more about his transformative speaking platform, or if you're interested in having him at your next corporate event, contact Matt today and bring the power of consumer-centric thinking to your organization.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
