In today's ever-evolving digital space, the road to success is paved with strategic innovation, a deep understanding of consumer behavior, and a keen sense of foresight to anticipate the emergent trends shaping our society. This is where Matt Britton, renown AI Expert, New Consumer Expert, and world-class keynote speaker, comes into the frame. With a captivating blend of high-energy storytelling, robust expertise, and influential thought leadership, Matt offers
illuminating insights on pressing business issues – particularly the impact of the burgeoning Creator Economy.
Renowned for his involvement in the revitalization campaign of major platforms such as Snap, Matt tackled with nimbleness the challenges of growing its ad business. Competing with larger platforms like Meta Platforms and YouTube was no small feat. This has seen him emphasizing profoundly on augmented reality glasses—Spectacles—and considering the dynamics of external funding as well as potential spin-offs for its AR project to spur its development further.
Driven by an urgency to revamp Snap’s advertising business, Matt championed efforts to improve Spotlight, Snap's competitor to TikTok. Beyond bringing celebrities like Justin Bieber back on board, he recognized the need to steadily grow its short-form video segment to commandeer viewership and cultural relevance. To counter these issues, Matt pushed for user-friendly interfaces for video accessibility and simplified the video creation process to inspire average users to transition into influencers. By fostering a conducive environment for content creation and sharing, Matt sought to stimulate growth in North America, amid an exodus of users.
Reflecting on the story of Maddie Borge, the 24-year-old
YouTuber-turned-entrepreneur who launched Pastael, Matt underscores the importance of adaptability in the Creator Economy. Regardless of the hurdles such as tariffs on Chinese-made goods or production challenges, Borge launched her product successfully and sold out repeatedly. Predicting Pastael to become her main income source, she's set to diversify her product portfolio. This anecdote treasure-trove of experience should inspire creators to push past conventional obstacles and mint their mark in the digital domain.
Adaptability to the fluctuating landscape of the Creator Economy, seeking abounding opportunities for growth, and rendering support to creators in myriad expedient ways are, therefore, integral to achieving success in the digital arena.
Grounded in his experience consulting for over half of the Fortune 500, his seminal entrepreneurial background, and his current role as CEO of Suzy – a market research software platform that has
successfully raised over $100 Million – Matt’s approaches to these issues stand unparalleled.
Matt Britton is a high-energy communicator, employing his knack for storytelling to deliver information incisively in various settings. Whether it is corporate workshops, offsites, or grand conferences, his insightful yet engaging approach keeps audiences captivated and enlightened, leaving them with invaluable takeaways for their own business journey.
An invitation to be part of one of Matt's keynote presentations is an opportunity to delve into the crucial business issues of our time and gain an understanding of the profound ways these matters affect business, culture, and society.
For those game-changers ready to embrace the future of the Creator Economy, to learn more about the effects of progressive digital trends on the modern business, or to understand the processes that inspire consumers to action, an interaction with Matt Britton is a must. Offering a unique perspective informed by years of experience and an innate understanding of consumer behavior, Matt's distinct
presentations stand out within the keynote speaking platform.
Eager to learn more? Contact Matt Britton today. Draw inspiration from his engaging presentations, gain insights from his in-depth
understanding of consumer trends, and drive your business towards success fortified with an unprecedented edge in future-oriented innovation.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
