Matt Britton, a noted AI expert, New Consumer Expert, and renowned global keynote speaker, has been a spectator and proactive player of the dynamic digital landscape for years. Known for his hard-hitting and power-packed keynote presentations, Matt excels at dissecting complex business issues for corporate audiences at workshops, offsite meetings, and conferences privy to successful leaders worldwide.
One topic increasingly stirred in the melting pot of business discussion is business digitalization, highlighted by the strategic shifts of retail giants H&M and JCPenney. Their bold strides towards a digital future tell a tale that Matt eloquently narrates, dissecting salient points into easily digestible morsels through his high-energy storytelling approach.
H&M's digital revamp under the stewardship of its Head of Digital, Jenn Volk, opened new avenues of brand storytelling for the company. A strong proponent of digital platforms, Jenn actively sought ways to orchestrate an engaging multichannel experience for H&M consumers. Promoting collaborations like the one with Charli XCX was an effective method to establish the brand’s digital footing. Meanwhile, JCPenney, in a determined stride to remain relevant, has partnered with VaynerMedia to morph into a social-first marketing entity. This partnership vows to amplify JC Penney's voice via social influencer seeding offerings, connecting it with a larger audience base effectively.
Matt brilliantly pieces together the transformations, highlighting the crucial role of digital platforms in shaping the contemporary retail landscape. With his vast experience advising over half of Fortune 500 companies, Matt's objective interpretation provides pivotal insights into the importance of aligning with the digital wave to build solid customer relationships.
Another discussion point that warrants mention is the breakthrough in marketing practices on TikTok. Eventbrite's spectacular success story demonstrates the undeniable effect of TikTok's new search ad format in attracting the Generation Z and Millennial fanbase. Matt, in his perceptive style, outlines the shift from conventional advertisement to the emergence of platforms like TikTok as the millennials' marketing powerhouse.
Pivotal changes in the roles of business leaders resonate well within Matt's narratives. His discussions often emphasize CMOs' inherent challenges to align their strategies with businesses' broader vision, especially given today's fast-paced, ever-evolving digital landscape. Drawing upon the study by Boathouse CEO John Connors, Matt elucidates how improving this alignment is key to driving growth and effectively achieving business objectives.
The entrepreneurial vigor of Matt Britton, the CEO of a market research software platform called Suzy, brought in investments totaling over $100 Million. His intricate knowledge of technical advancement in the field of AI, alongside his ability to simplify and efficiently communicate such advancements, sets him apart as a noteworthy technological expert.
Britton’s skill of bridging the gap between business, culture, and society through his speeches prove priceless in today's volatile economic environment. The world is evolving at a rapid pace, with technology being a significant catalyst. Matt Britton, with his expert grip on matters of AI and the digital transformation, emerges as a reliable pillar for corporations looking to adapt and thrive in this changing world.
Recounting these stories from boardrooms around the globe, Matt presents the opportunity for professionals to gear up for the winds of change. His impactful speeches offer modify thinking patterns and encourage innovation, thus creating a road map for success in the digital future.
To experience the unconventional business wisdom of Matt Britton first-hand, reach out and learn more about his keynote speaking platform. His high-energy presentations delve deep into pressing issues, presenting them in an invigorating, engaging, and to-the-point manner. Choose to stay updated and thrive in the uncertainty of the digital revolution with the one who knows it best – Matt Britton.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
