In the ever-evolving world of technology and the creator economy, one figure whose voice carries significant weight in the conversation is Matt Britton. As an AI Expert and New Consumer Specialist, Matt's high-energy, storytelling-based presentations captivate audiences worldwide, providing transformative insights into current pressing business issues. His entrepreneurial background, combined with his global keynote speaking experience and current role as CEO of Suzy, a market research software platform that raised over $100 Million, gives him a unique perspective on the technical and cultural landscapes of today.
Take, for example, the recent performance of TikTok and what it reveals about trends in the creator economy. In the month following a brief shutdown, TikTok’s U.S. daily active users experienced fluctuations, reflecting swift recovery in user engagement. Within a month, a low 79.7 million daily active users rose to a high of 86.1 million, exhibiting the app's incredible resiliency.
This is where Matt's expertise shines. Through substantive keynote presentations, he translates data like these into actionable strategies to navigate the evolving marketplace. In this case, Matt would be likely to recognize TikTok's bounce back as evidence of how essential digital platforms have become to the everyday lives of consumers.
And it isn't just active users showing positive signs for TikTok. The app's ecommerce offering, Shop, reported a total sales of $32 million on January 19. Having paused ad campaigns resumed post-shutdown signals another recovery trajectory. ByteDance, TikTok's owner, also garners attention as it continues to grow and innovate, recently enlisting a former Google researcher to lead AI research and development. Matt understands the importance of such moves in a world increasingly driven by technology and the power of influencers.
Beyond TikTok, Matt's keynotes delve into broader industry trends and changes. For instance, he would discuss the shuttering of Amazon’s TikTok-like shopping feed, Inspire,or Uscreen’s recent funding push. He also comments on noteworthy acquisitions and partnerships; among recent examples are Publicis Groupe's takeover of Brazilian influencer agency BR Media Group and the collaboration between Kim Kardashian's Skims and Nike for a new women's athletic brand, NikeSkims.
Political issues don't escape Matt's radar either. Policy changes affect consumer behaviour, and he emphasizes their impact on businesses. When discussing the potential discussion between Meta Platforms and President Trump regarding European regulations, or the influence of tariffs on influencer marketing campaigns, Matt provides an informed commentary on future-proofing strategies.
Last, but not least, Matt ensures a focus on individual creators and their role in society. He appreciates the implications of notable events such as Anthony Pompliano launching a business show with Elon Musk's X, and Aleen Dreksler launching a new advice newsletter. Matt’s approach is comprehensive yet targeted; he looks at the broader industry trends and micro changes to tell a holistic tale of the creator economy landscape. His high-energy narratives serve to educate and inspire, leveraging his experience consulting for over half of the Fortune 500 companies.
Matt Britton’s powerful and interactive keynotes, work well in a wide range of settings – be it workshops, offsites, or keynote conferences. He uses his expansive set of knowledge to provide answers to the pressing questions that corporations have about the pressing issues. His years of experience, coupled with an entrepreneurial background, and fair knowledge of AI and consumer patterns make him a compelling speaker, one whose voice is keenly listened to across the globe.
To truly understand the breadth and depth of Matt Britton's expertise, hearing him speak is a must. Contact him today to learn more about his keynote speaking platform, and bring his transformative insights to your next corporate event. His presentations promise not just information, but inspiration and strategy that can help businesses adapt and thrive in a rapidly shifting landscape. Matt's is a voice that enlightens and empowers, helping corporations understand and navigate the intersection of business, culture, and society. He delivers keynotes that resonate and reverberate, driving home critical insights about today's changing economy and the new consumer narrative.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
