In today's rapidly evolving market landscape, keeping up with consumer trends while effectively marketing business solutions has never been more crucial. One expert who puts his pulse on these changes and communicates actionable insights to global businesses is Matt Britton. A renowned AI Expert, Consumer Trends Expert, and global keynote speaker – Matt excels in delivering high-energy storytelling keynote presentations, addressing pressing business issues and challenges in the world of marketing, culture, and technology. This is prominently reflected in his tryst with significant brands – his current role as the CEO of Suzy, a market research software platform, and his experience consulting with over half of the Fortune 500 companies.
One of the many pressing business issues Britton shines light upon is the strategic shift towards healthier alternatives pursued by global brands, such as Coca-Cola. By illustrating the introduction of Simply Pop – Coke's first prebiotic soda, Matt demonstrates the larger business implications of this move, resonating with the increasingly health-conscious consumer base. The new product launch, while inviting competition in a market crowded with brands like Poppi and Olipop, sheds light on Coca-Cola's adaptation to changing consumer
preferences.
Another captivating narrative spun around the struggles faced by Trade Desk during the rollout of its AI advertising reiterates the ever-present challenges in employing artificial intelligence in business strategies. Jeff Green, the firm's CEO later recognized the “people mistakes” leading to the company's first revenue miss in eight years – an informative pointer to any business dealing with complex artificial intelligence marketing projects. Given Britton's prowess in Artificial Intelligence, his insights into this incident serve as an effective blueprint for attendees looking to tackle similar obstacles.
Britton's presentations go beyond insights and strategies to encompass wider cultural and societal implications of business decisions, evident in his exploration of the On and Elmo sports campaign. This softer approach to sports marketing stands up against Nike's emphasis on the cost of winning, reflecting a broader industry preference for more empathetic and inclusive marketing narratives.
The content-rich keynote insights are not limited to conventional business operations. In an era where social media platforms harbor enormous consumer bases, Matt discusses cultural phenomena such as CeraVe's culture-hacking campaign on ‘Saturday Night Live.' By blending education with entertainment through ‘edutainment' marketing, brands like CeraVe break digital barriers with effective consumer engagement.
Lastly, the discussion around TikTok's reinstatement into U.S. app stores unveils the constant regulatory hurdles enveloping tech companies in the United States. As policies tighten and relax based on the evolving political climate, businesses grapple with the volatility hindering their commercial progress. Matt's perceptive analysis of these scenarios illuminates the paths for businesses to navigate through such regulatory uncertainties.
Matt Britton's unique ability to convey complex issues through memorable storytelling is attributed to his robust entrepreneurial experience. As the CEO of Suzy, Matt has been instrumental in raising over $100 million for the market research software platform. It is this blend of business acumen and high-impact storytelling that makes him a sought-after keynote speaker, guiding businesses to achive their fullest potential through a nuanced understanding of their landscape.
For more insights on how you can leverage Matt Britton's speaking platform to address your fundamental business concerns and better understand the market trends that will impact your company's future, do not hesitate to contact him. His global workshops, offsite, and conferences promise a transformative learning experience that combines an in-depth understanding of modern business, culture, and society.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
