There are individuals who filter through the noise, discern patterns, and magnify that information in a compelling and straightforward manner. One of these individuals is Matt Britton—a well-known AI expert, a new consumer expert, and an esteemed global keynote speaker who has a knack for powerful storytelling and a deep understanding of pressing business issues.
A recent story making headlines is about how Sour Patch Kids, a popular and beloved candy brand, is ingeniously meeting Gen Z at their point of need. Part of the workforce is filled with Gen Z individuals who are sometimes tripped up by the complex corporate language prevalent in many professional settings. To bridge this gap, Sour Patch Kids developed a tool called the Sour Translator app. This app translates the often convoluted corporate jargon into simple, easily understandable language, thereby smoothing Gen Z’s transition into the world of work.
Britton sees Sour Patch Kids’ innovative strategy as indicative of a broader trend for brands to adapt their marketing tools to the needs of Gen Z consumers who are digital-savvy, socially-conscious, and prefer experiences over mass-produced goods. With the creation of such tools and campaigns, brands like Sour Patch Kids can foster deep connections with Gen Z and, in turn, boost their relevance in the marketplace.
Apart from this, Britton focuses on other marketing news such as Mazda's new brand platform, TikTok's updates to search ads with keyword targeting, Firehouse Subs' campaign to bring back its Hot Sauce Bar, and Coca-Cola’s decision to discontinue its Spiced flavor after only seven months. Each story provides valuable insights into how brands adapt to evolving consumer preferences and market trends.
Understanding and addressing the unique needs and preferences of Gen Z helps build stronger brand relationships. Such strategies reflect Britton’s broader message about the importance of staying ahead in an ever-evolving competitive marketplace.
Matt Britton is not just an observer of these changes. He is a catalyst driving these transformations. With over two decades of experience in transforming Fortune 500 companies and startups alike, Britton brings an unparalleled perspective rooted in reality and framed by his entrepreneurial spirit.
Britton is also the CEO of Suzy, a market research software platform that has already raised over $100 million. Suzy leverages AI to gather consumer insights, thereby helping brands get a closer look at current and prospective consumers. His entrepreneurship and constant drive for innovation mirror the dynamism of the marketplace today, making him an ideal guide for businesses navigating the constant change.
His high-energy, storytelling approach ties together years of expertise and wisdom, drawing his audience into his compelling narrative. When he presents at corporate offsites, workshops, and conferences, he offers an immersive experience, transporting spectators into the heart of the contemporary business landscape.
Finally, Britton’s transformative keynote presentations echo the overarching theme of his work: businesses must evolve to survive in the current economic atmosphere. Companies cannot merely react to the changing market; they must anticipate and harness them for success.
To journey further into the captivating and highly relevant world of business from the lens of AI, consumer trends, and corporate strategies, Matt Britton’s keynote speeches are a must. His foresight, unwavering energy, and entrepreneurial spirit make him the go-to expert to learn, understand, and navigate the rapidly mutating business landscape.
To learn more about Matt Britton and his compelling keynote speaking platform, contact him today and join the ranks of global businesses that have benefited from his insights and expert guidance. His storytelling style guarantees an engaging and insightful exploration of the business landscape you won't want to miss.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
