Do you ever wonder how the pioneers of industry stay ahead of the curve? What strategies do they implement to ensure their businesses remain at the forefront of innovation? One key aspect is keeping abreast with some of the more pressing business issues and trends, understanding how they impact business, culture, society, and most importantly, learning how to successfully navigate these changes. In this post, we explore these topics in-depth through the insights of global keynote speaker – Matt Britton.
As an AI Expert, New Consumer Expert and CEO of Suzy – a market research software platform – Matt Britton bridges the gap between corporations and their consumers. Suzy, having raised over $100 Million, plays an instrumental role in data-driven decisions for more than half of the Fortune 500 companies. With an entrepreneurial background and a high-energy storytelling-based approach, Matt is in a perfect state to deliver keynote speeches that resonate powerfully with corporate audiences at workshops, offsites, and conferences.
One recent trend that captivated Matt's interest is the push of companies like Estée Lauder into generative AI technology,
specifically integrating Adobe Firefly Services into their Adobe Creative Cloud workflows. The goal? To accelerate campaign execution and increase efficiency. This innovative move stands testament to how businesses demand a state of continuous reinvention to retain their industry standing. During his keynote presentations, Matt decodes such complex technology integrations, making them easily understandable for his audience. He emphasizes the vital role this plays in business transformation and growth strategies.
Another useful insight for today's C-suite executives is the strategic importance of the CMO role in leadership appointments. As brands recognize the pivotal role marketing plays in overall brand
management, nearly two-thirds of CMO departures have led to either internal promotions or moving to higher roles at different brands. With a deep understanding of the intricate roles within a
corporation's hierarchy, Matt's keynote speeches have become renowned for guiding CMOs to maximize their potential and ascend corporate ladders.
One of the sectors Matt's experience extends to is the food industry. Under the guidance of CMO Jenna Bromberg, Papa John's took an engaging route to connect with their loyal customer base – the “Meet the Makers” campaign. Collaborating with food influencers and real team members, they created a campaign embodying authenticity and
relatability. The digital marketing world watches as platforms like TikTok see projections of ad revenues reaching $32 billion. However, the vulnerability of its U.S based revenue lies in the looming shadow of a potential app ban, putting industry giants like Google and Meta at risk. As a keynote speaker, Matt analyzes these industry movements, breaking down their implications and inspiring listeners to design business strategies that accommodate these external changes.
Through case studies like State Farm's Super Bowl ad
campaign-turned-Batman-themed March Madness campaign, Matt also highlights the importance of agile and creative marketing strategies. Discussing community-oriented marketing, he draws from instances such as Rare Beauty's CMO Katie Welch focusing on Gen Z engagement through community initiatives. Matt brings to light the significance of building a two-way relationship with consumers and the massive difference it can create in brand success.
Finally, insights from featured resources such as Gartner on marketing trends and predictions, guidance on AI leverage in product discovery and tools to create customized brand-customer interactions, are all subjects of importance in Matt's keynote speeches. His engaging approach pairs well with recent industry news analysis such as FanDuel and Wieden+Kennedy's partnerships and the appointment of new CMOs, like Stephanie Fried at McAfee.
In the ever-evolving marketplace, Matt Britton's expert insights, trends, and case studies not only enrich marketing leaders' knowledge but also inspire innovative strategies for business success. For a deeper dive into now and next of business trends and acquiring valuable insights on how to equip your business for the challenges ahead, consider attending a keynote led by Matt. His high-energy, storytelling-based approach, backed by first-hand experience from consulting for over half the Fortune 500 and an entrepreneurial background is guaranteed to resonate with you and your business.
Get a taste of a transformative experience! Contact Matt Britton to learn more about his keynote speaking platform. Immerse your team in a visionary future where innovation is not just a trait, but the essence of successful business operationalization. Let's tackle pressing business issues constructively, because with Matt Britton taking the lead, your business is in adept hands.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
