The ever-evolving landscape of the business world consistently brings onto its plate, revolutionary developments, none more impactful than technology. The advent of AI, in particular, has brought about a sea change in how businesses operate. Irrespective of the industry, AI has intricately woven itself into the fabric of businesses,
revolutionizing how they strategize, operate, communicate, and market.
One of the main areas that AI has made a significant mark on is advertising. AI’s transformative impact on advertising is changing the game, and leading this revolution are companies like Meta and Google, who are leveraging generative AI-creative tools to enhance the efficacy of their advertisements dramatically.
Why is the shift toward AI in advertising significant? AI’s ability to generate variants of ads, be it visuals, copy, or entire ad concepts based on data and algorithms, empowers marketers to craft more engaging, targeted, and personalized ads. These ads are more likely to resonate with their audiences, leading to better performance, reach and impact.
The proof is, as they say, in the pudding. Companies like Meta and Google have witnessed the dynamism of AI-created ads and their remarkable influence on their advertising efficacy. They have harnessed the power of AI to optimize their ads, leading to measurable positive outcomes.
Seeing the positive ROI, marketers are now willing to allocate larger budgets to their advertising endeavors, reflecting their growing confidence in AI technology. The benefit? Enhanced market success, improved campaign outcomes, and achieved business goals. The rise in ad spend is a clear testament to the revolutionary impact of AI-creative tools on the advertising landscape.
Perhaps, the story does not end with AI in advertising. The
relationship between AI and marketing itself is rapidly evolving. AI-driven solutions are becoming the new norm, with businesses recognizing their value in strategizing their advertising game.
At the helm of understanding and unlocking these multifaceted implications of AI on businesses, culture and society stands Matt Britton. As an AI influencer, New Consumer Expert, and global keynote speaker, Britton delivers hard-hitting insights into the pressing business issues like AI-created advertisements.
Britton brings to his high-energy storytelling a wealth of experience – he has consulted for more than half the Fortune 500 companies and currently serves as the CEO of Suzy, a market research software platform. Under Britton's leadership, Suzy has raised over $100 million, evidencing his stellar entrepreneurial capabilities.
At workshops, offsites, and conferences, Britton brings not only his insights but also his infectious energy and wit. He presents complex, trending and potentially problematic business topics like the interplay of AI and advertising in a manner that’s engaging, approachable and actionable. His sessions leave corporations with a deeper understanding of the subject matter and the tools required to make sound, data-driven business decisions.
In short, Britton’s understanding of AI-filtered through his experience consulting Fortune 500s, leading Suzy and his keynotes- make him the go-to AI expert.
For corporations willing to navigate the burgeoning AI and tech landscape successfully, to bridge the gap between the old and new, and create a future-readiness rooted in understanding and acceptance of AI, Matt Britton is not just a guide; he is a partner.
Ready to prepare for the future? Your first step is to get in touch with Matt Britton. Hone your understanding of how AI drives business success, enrich your strategies with his precision-focused insights, and above all, be prepared to embrace an AI-driven future. Reach out to Matt and discover his keynote speaking platform, an investment that promises to leverage your business towards the future.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
