When it comes to unravelling and illuminating the mysteries of emerging consumer trends, marketing dynamics, and showcasing the larger impact on business, culture, and society, no one does it better than esteemed AI Expert, innovative New Consumer Expert, and world-renowned keynote speaker – Matt Britton.
A stalwart in business consultancy, Matt has handled more than half of the Fortune 500 companies, imparting them with strategic clarity to advance their enterprise narratives. As a corporate keynote speaker, he shares his deep insights into pressing business issues such as brand strategies, C-suite alignment, and disruptive trends, to name a few. In fact, it's his high-energy, storytelling-based approach that makes him stand out, engaging audiences and driving his messages home in an accessible and impactful way.
Take the instance of the compelling global campaign recently launched by Estée Lauder. This campaign, featuring actress Kristen Bell, promotes their Advanced Night Repair Serum as an alternative to beauty sleep. The brand’s leveraging of high-profile celebrity endorsement to market their product across digital, social media, and retail platforms exemplifies the modern-day approach that brands are taking to appeal to a wide and diverse audience. Matt does a phenomenal job of dissecting and presenting such complex marketing stratagems to his audiences, revealing the gears that churn to make campaigns such as these a success.
In his talks, Matt ventures into the challenging dynamics within corporate environments, with a focus on the crucial alignments between CMOs and CEOs. Providing a bird's eye perspective, he references the recent study conducted by Boathouse CEO John Connors. It dives into this interplay between the CEO and the CMO – the varying perspectives, and the strategies CMOs can employ to better communicate, collaborate, and drive business growth.
Matt’s extensive experience in the industry, coupled with a keen knack for understanding consumer trends is reflected in his take on the notable pivot made by the popular beer brand Corona. With their new brand platform titled “La Playa Awaits”, Corona embodies the spirit of the beach while celebrating Mexican beach culture, an approach specifically designed to resonate with its target consumer base.
Addressing the innovative strides made by emerging food and beverage brands, Matt highlights the disruptive force these new players such as Poppi, Simple Mills, and Mike's Hot Honey are bringing into the market. Their transformative business models and unique offerings are shaking up the industry and stealing market share from traditional Consumer Packaged Goods (CPGs) companies.
In the same vein, he acknowledges bold marketing campaigns like the one initiated by Billie. Known for depicting women's lives in a relatable and empowering way, Billie's campaign focuses on taking the icks and anxieties out of bath time. This effort to break stereotypes and challenge societal norms serves as an embodiment of the
progressive brand strategies that Matt advocates and presents in his powerful keynotes.
Outside of his speaking and consultancy roles, Matt channels his entrepreneurial spirit into practical action as the CEO of Suzy, a market research software platform that has raised over $100 Million. His experience in navigating the intricacies of business, its intersection with technology, and the lessons he’s learned along the way serve as invaluable knowledge he imparts to his audiences.
Matt Britton not only offers comprehensive insights into key business trends and strategies, but he also delivers it in a way that's engaging, dynamic, and thought-provoking. Whether it is a workshop, offsite, or a keynote at a conference – Matt ensures his audiences walk away with the actionable knowledge they need to steer their companies towards success.
Are you eager to dive deeper into the wealth of business insights that Matt Britton provides? Then don't wait. Contact Matt today and learn more about his impactful keynote speaking platform. Your pathway to understanding the evolving landscape of business, consumer trends, and marketing strategies awaits.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
