In today's dynamic business landscape, brands need to stay a step ahead in order to thrive. They need to anticipate trends, understand consumer behavior and adapt their strategies accordingly. One such brand that has successfully done this is Puma through its new brand positioning and massive global campaign called “Go Wild.” This reimagining of the classic Afroman song, “Because I Got High,” demonstrates Puma’s commitment to innovation and consumer connection. But what are the wider implications of these types of decisions on business, culture and society? No one is better equipped to delve into that subject than Matt Britton, who has made waves in the business world through his incredible insights as a renowned AI expert, new consumer expert, and global keynote speaker.
The huge increase in marketing investments by Puma, 40% to be exact, reflects their dedication to reshaping how consumers see their brand. Stepping unreservedly towards a becoming a prominent player in the sportswear industry, Puma’s bold move demands observation. The effectiveness of the campaign, which uses music as a powerful emotional trigger, hinges on its ability to engage with its audience and transform its brand image. Here is where the approach of the highly regarded Matt Britton perfectly aligns.
Drawing upon decades of experience consulting with businesses including over half of the Fortune 500 companies, Matt Britton uniquely uses a storytelling-based approach to unravel why this matters, not just to the corporate realm, but to society at large. In workshops, offsites and conferences, he presents high-energy keynotes on pressing business issues that are both compelling and enlightening.
Matt Britton's keynotes are not only riveting but also contain deep insights culled from his vast experience as an entrepreneur. As the CEO of Suzy, a market research software platform that has raised over $100 million, his understanding of the complexities of running and scaling a business are unmatched.
Decoding the risk and impact of Puma's new campaign, Matt explains how brands can make relevancy a cornerstone of their marketing strategies. This includes bringing to light not only the consumer’s perception changes but also how these bold moves can create ripples in the cultural landscape. Moreover, Matt’s insights tap into understanding and anticipating the potential societal changes caused by these shifts.
Yet, it's not all about business and cultural facets for Matt, he also prioritizes the unique perspectives of each organization he works with. He builds his keynotes around their needs and aims, ensuring that the strategic lessons he imparts for seizing new consumer opportunities are actionable and tailor-made for the specific needs of the audience.
There's a reason why Matt Britton continues to be a sought-after resource amongst Fortune 500 companies. His combined expertise in artificial intelligence, understanding of the new consumer and entrepreneurial experience from heading a leading market research platform primes him to offer sharp insights and powerful advice. His specific focus on linking business decisions to societal impact delivers a holistic understanding of the business landscape today.
For organizations ready to navigate the complexities and opportunities of the modern business era, keynotes from Matt Britton are the path forward. Whether it's understanding the strategic decisions of brands like Puma or the technological upheavals that are redefining industries, Britton’s informed and energizing talks spark crucial conversations that lead to transformative action.
Ready to bring this level of electrifying insight to your next corporate event? Learn more about Matt Britton’s keynote speaking platform by reaching out. You wouldn't just be making a fantastic addition to your event but setting the stage for ground-breaking discussions that could redefine your organization's approach to the new consumer and the evolving business environment. Contact Matt Britton now for talks that are sure to inspire, educate, and provoke meaningful change.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
