Millennials Aren’t Killing Business, Just Forcing it to Adapt w/ Matt Britton

Millennials.

Supposedly they’ve killed home ownership, departments stores, chain restaurants, and a whole host of other things. But what if they’re not killing the world? What if they’re just forcing it to adapt? Matt Britton was a guest on the Predicting the Turn podcast recently and had a few thoughts on Millennials and how businesses should be adapting in response.

Millennials Are Not Killing Business But They Are Forcing It To Adapt


For over two decades, Matt Britton has made his career by having his ear to the ground on what is happening on the sidewalks. With a belief that youth is not an age but an attitude, he thinks every business needs to realize that Millennials are going to be changing the world of business in unexpected ways. To learn more about this, Matt and I recently sat down to discuss the changes of being brought by a new generation of consumers.

How I Evolved Into A Top Keynote Speaker

I often get asked a wide range of questions after I come off stage from my keynote appearances around the world. In connecting with other top business speakers here are some common themes on how the most prominent speakers rose to the top

The Gen 2020 Y Brand Quadrant

In order to win in this next decade, where Millennials will rule the household and the C-suite, American brands will need to decide:

  • Am I value OR am I luxury?

  • Am I a utility that helps my customer save time/money OR am I providing an experience valuable enough to look past Amazon for?

Suzy’s Matt Britton Says Millennials Are Just Getting Started

While it may sting to hear it, Suzy’s founder and CEO Matt Britton is right: millennials, you’re not that young anymore.

But that absence of youth is important to note. Because while brands and marketers seem to use the term “millennials” interchangeably with “twentysomethings” or “youth,” the reality is that the oldest millennials are nearing forty. And marketing strategy has to evolve to understand that reality. As buying power in households prepares to shift hands from Gen X to this generation, how will marketers adapt?